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Move over, FLoC. Google Topics is taking over. Last month, the company unveiled Google Topics API, a new tool designed within the Privacy Sandbox to enable interest-based targeting after third-party cookies are phased out of Chrome. Topics replaces the previously proposed Federated Learning of Cohorts (FLoC) API, which faced a lot of criticism from privacy … Read more
To help celebrate International Data Privacy Day, Lotame’s Chief Privacy Officer, Amy Yeung shared key privacy themes in Esomar’s recent webinar: Privacy in the Post-Covid Era. “We believe that a company can build valuable insights with minimal consumer impact, and this idea drives Lotame’s roadmap in how we design our products and our data ingestion.” … Read more
For the eighth time in company history, Lotame was voted by its employees as a “Top Workplace” in Baltimore! Each year, the Baltimore Sun publicly recognizes the most dynamic and supportive companies in the Baltimore area, based solely on employee surveys. Employees are asked to evaluate their organization in a variety of different categories, including … Read more
Data privacy by design is more than a philosophy. It’s a framework for building technology intended to protect, identify and control data as it flows throughout a company. It’s a holistic approach to the entire data use process, from collection to when it exits into the ecosystem as a product. Certain data protection principles have … Read more
Identity is an essential tool for digital marketers and advertisers as third-party cookies phase a lot of scrutiny. Using this technology allows for a more thorough understanding of your audience and more effective advertising, especially now. According to our February 2021 global survey report “Beyond the Cookie: The Future of Advertising for Marketers & Publishers,” … Read more
Given the impact data can have on campaign performance, targeting and analytics, it’s easy to see why the quality of data matters. This is why Lotame has created Precision Audiences, premium segments based on declared datasets that improve targeting, insights, and analytics. First-to-market from this line are our Precision Demographic Audiences and Precision Interest Audiences, … Read more
Every day we show our appreciation for Lotamites’ hard work, dedication, and supreme talent for problem-solving. This International Women’s Day, we’re thrilled to introduce you to a few of the amazing women working at Lotame. Alison Harding, VP Data Solutions EMEA, Lotame I started selling newspaper classifieds 20 years ago! I stayed in news for … Read more
Consumers own more devices today than ever before and tend to switch between these along their journey to purchasing a product. Unfortunately, many marketers can’t connect customers to all their devices. For marketers, this represents a significant problem, as it can lead to an inconsistent experience with your brand and customer dissatisfaction. As if this … Read more
Diwali is a five-day Hindu holiday held in either October or November each year. Celebrations include feasts, decorations, prayer, shopping and gift-giving. Before the actual festival, many people clean, renovate and decorate their homes and work spaces. During this timeframe we typically see an uptick in shopping behaviors amongst Indian population. Similar to Christmas, the … Read more
You’ve probably heard that first-party data is the most valuable to marketers. There are indeed a whole host of benefits to first-party data. It’s reliable, and, most of the time, it connects directly back to your particular audience. Still, first-party data has its limits. Not every marketer can collect it easily, and even when you … Read more
