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Given the impact data can have on campaign performance, targeting and analytics, it’s easy to see why the quality of data matters. This is why Lotame has created Precision Audiences, premium segments based on declared datasets that improve targeting, insights, and analytics. First-to-market from this line are our Precision Demographic Audiences and Precision Interest Audiences, … Read more
Every day we show our appreciation for Lotamites’ hard work, dedication, and supreme talent for problem-solving. This International Women’s Day, we’re thrilled to introduce you to a few of the amazing women working at Lotame. Alison Harding, VP Data Solutions EMEA, Lotame I started selling newspaper classifieds 20 years ago! I stayed in news for … Read more
Consumers own more devices today than ever before and tend to switch between these along their journey to purchasing a product. Unfortunately, many marketers can’t connect customers to all their devices. For marketers, this represents a significant problem, as it can lead to an inconsistent experience with your brand and customer dissatisfaction. As if this … Read more
Diwali is a five-day Hindu holiday held in either October or November each year. Celebrations include feasts, decorations, prayer, shopping and gift-giving. Before the actual festival, many people clean, renovate and decorate their homes and work spaces. During this timeframe we typically see an uptick in shopping behaviors amongst Indian population. Similar to Christmas, the … Read more
You’ve probably heard that first-party data is the most valuable to marketers. There are indeed a whole host of benefits to first-party data. It’s reliable, and, most of the time, it connects directly back to your particular audience. Still, first-party data has its limits. Not every marketer can collect it easily, and even when you … Read more
What if you could see what you’ve been missing about your customers? You may have first-party data on your users, which can tell you what pages they visit on your site and other information they’ve given you directly. However, even with the vastest collection of first-party data, you only get a narrow view of your … Read more
Customers want a personalized marketing experience, but brands can have trouble truly understanding each customer. With so many people switching from laptops to smartphones to tablets to real-world touchpoints, collating those identities becomes necessary for optimizing marketing. Recognizing individual users across multiple devices and touchpoints online and offline allows marketers to create a bespoke experience … Read more
While browsing online, have you ever seen an ad for a product you already purchased? If you searched for the product on your phone, then purchased it from your laptop, this can be one explanation. Another possibility is that you looked at reviews online before buying in-store. Either way, the marketing behind that product wasn’t … Read more
As reported in The Wall Street Journal recently, Google and Apple have engaged in a rare collaboration in building location-tracking technology to track and curb the spread of Coronavirus. Each company controls a vast and meaningful walled garden with its own economy and a unitary sense of consumer identity. What Google and Apple are showing … Read more
If you’re looking into data solutions, you’re probably thinking about how they can improve your ad sales. While data does help there, it also offers a much broader reach. Data influences revenue through more than just advertising — it can help develop multiple streams of income for publishers that boost their bottom line. Let’s take … Read more
