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What Defines the Best Audience Intelligence Platforms

audience intelligence platforms

In today’s attention economy, guessing who your audience is or what they care about is not just outdated—it’s risky. With media consumption patterns splintering across platforms and third-party cookies becoming less reliable, digital marketers can no longer rely on intuition, outdated personas, or even last year’s campaign data. The rules have changed, and brands are … Read more

Your AI Is Hungry. 6 Steps to Feed It a Better Data Strategy.

6 steps to build your AI Data strategy

A strong AI data strategy is crucial for unlocking personalization, prediction, and performance. Learn 6 key steps to feed your AI the right data, from leveraging collaboration to choosing the right platform. Discover how to avoid common pitfalls and maximize AI’s potential.

Adtech Glossary

adtech glossary of terms

In the ever-changing world of all things MarTech, it can be confusing to keep up with all of the current terms. To help cut through the jargon, Lotame has created an Adtech Glossary for an easy-to-use guide to understanding all of the current advertising and programmatic abbreviations that exist within today’s digital ecosystem. A-D Ad Exchange … Read more

Summer Marketing Trends: What Consumers Really Want

summer marketing insights

Explore key summer marketing trends powered by Lotame Data Exchange. Discover how consumers are behaving across verticals like retail, auto, dining, and travel—and how marketers can respond with data-driven strategies.

Why Curated Media Buying Is the Strategic Shift Brands Can’t Ignore

why curated media buying is the strategic shift brand can't ignore

Digital advertising is undergoing a transformation, but many agencies have yet to recognize the shift. The traditional approach to programmatic buying—where audience data is plugged into automated platforms that scour the web for inventory—has long been the standard. But as the advertising ecosystem becomes increasingly complex, this method is proving inefficient, costly, and lacking transparency. … Read more