Lotame Is Headed to Cannes Lions: Will We See You There? · Book a Meeting Now
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Explore key summer marketing trends powered by Lotame Data Exchange. Discover how consumers are behaving across verticals like retail, auto, dining, and travel—and how marketers can respond with data-driven strategies.
Discover how AI marketing tools are transforming content creation, audience targeting, and campaign performance.
Explore how data, identity, and targeting are evolving in CTV advertising. Lotame’s Chris Hogg joins The CTV Podcast to share insights.
Digital advertising is undergoing a transformation, but many agencies have yet to recognize the shift. The traditional approach to programmatic buying—where audience data is plugged into automated platforms that scour the web for inventory—has long been the standard. But as the advertising ecosystem becomes increasingly complex, this method is proving inefficient, costly, and lacking transparency. … Read more
Marketing today is at a crossroads. AI-driven personalization is more powerful than ever, but when done poorly, it can feel intrusive or even unsettling to consumers. Customers want seamless, relevant experiences—but they also demand control over how brands interact with them. This is where agentic marketing strategy comes into play. It’s not just about using … Read more
The days of one-size-fits-all advertising are long gone. As Lotame’s Vice President of Data Solutions for EMEA, I see firsthand how today’s digital landscape demands precision, relevance, and measurable ROI. Ad personalisation isn’t just a buzzword—it’s a necessity for making every ad dollar work harder. Personalized advertising drives real results. “US publishers estimated an average … Read more
As Chief Growth Officer at Lotame, I’ve spent years navigating the intricate relationship between audiences and advertising. It’s like two sides of the same coin—you can’t have one without the other. But which comes first? The chicken-or-egg debate applies here too: Do you create an offer you want to advertise and then find an audience, … Read more
If you’re just starting your career as an agency media buyer, here’s a secret: Get really smart about data enrichment. Why? Three reasons: A lot of campaigns start with Google Audiences as a base, and for good reason. Those audiences are free, they give advertisers a head start, and they can perform pretty well. But … Read more
From cookies to curation, how well did team Lotame predict 2024? Looking at my feed this week, it’s clear that everyone loves to predict the future. But this got me thinking, how often do we check whether we were right? So, here’s a 2024 recap with a twist: I revisited some of the Lotame team’s … Read more
From the rise of curated marketplaces to the growing influence of AI and retail media, marketers will need to rely on foresight and adaptability more than ever to win in 2025. To help you navigate these changes, we’ve gathered predictions and advice from some of Lotame’s leading thought leaders. Read on to discover the key … Read more
