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On April 22, the world comes together to support Earth Day and protecting the environment. Increase awareness and drive adoption of your eco-friendly products and community-service driven campaigns with in-market consumers. See our prepackaged segments, available in multiple DSPs such as DV360, or request a custom-made audience. Download flyer or reach out to the Lotame … Read more
At Lotame, we are proud to have many talented women in leadership roles driving change for both our company and industry at large. In honor of International Women’s Day, we wanted to take a moment to ask a few of them about their own experience working in a male-dominated field, and any advice they might … Read more
Move over, FLoC. Google Topics is taking over. Last month, the company unveiled Google Topics API, a new tool designed within the Privacy Sandbox to enable interest-based targeting after third-party cookies are phased out of Chrome. Topics replaces the previously proposed Federated Learning of Cohorts (FLoC) API, which faced a lot of criticism from privacy … Read more
To help celebrate International Data Privacy Day, Lotame’s Chief Privacy Officer, Amy Yeung shared key privacy themes in Esomar’s recent webinar: Privacy in the Post-Covid Era. “We believe that a company can build valuable insights with minimal consumer impact, and this idea drives Lotame’s roadmap in how we design our products and our data ingestion.” … Read more
For the eighth time in company history, Lotame was voted by its employees as a “Top Workplace” in Baltimore! Each year, the Baltimore Sun publicly recognizes the most dynamic and supportive companies in the Baltimore area, based solely on employee surveys. Employees are asked to evaluate their organization in a variety of different categories, including … Read more
Data privacy by design is more than a philosophy. It’s a framework for building technology intended to protect, identify and control data as it flows throughout a company. It’s a holistic approach to the entire data use process, from collection to when it exits into the ecosystem as a product. Certain data protection principles have … Read more
Identity is an essential tool for digital marketers and advertisers as third-party cookies phase a lot of scrutiny. Using this technology allows for a more thorough understanding of your audience and more effective advertising, especially now. According to our February 2021 global survey report “Beyond the Cookie: The Future of Advertising for Marketers & Publishers,” … Read more
Given the impact data can have on campaign performance, targeting and analytics, it’s easy to see why the quality of data matters. This is why Lotame has created Precision Audiences, premium segments based on declared datasets that improve targeting, insights, and analytics. First-to-market from this line are our Precision Demographic Audiences and Precision Interest Audiences, … Read more
Every day we show our appreciation for Lotamites’ hard work, dedication, and supreme talent for problem-solving. This International Women’s Day, we’re thrilled to introduce you to a few of the amazing women working at Lotame. Alison Harding, VP Data Solutions EMEA, Lotame I started selling newspaper classifieds 20 years ago! I stayed in news for … Read more
