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The Future of Customer Data: The Known and Unknown
First-party data is gold for engaging and retaining existing customers. It’s even more powerful when layered with other high-quality data and modeled for scale. DMPs and CDPs can unite to make this a reality, without the need to rely on third-party cookies. What does this look like? Lotame’s Chris Hogg, Global Head of Platform Sales, … Read more
IDFA and Big Tech Impact – One Year Later
Last fall, Lotame analyzed the possible financial impact of Apple’s initiative to clock advertising IDs on its phone on the top-line revenue for three of the large media / social media players. At the time, we estimated a $9.85 B impact to four companies (Facebook, Twitter, Snap and YouTube), but with over 80% of that … Read more
Lotame Data Exchange: Easter Audience Segments
This April, families around the world will celebrate Easter. Be a part of their traditions, whether religious or secular, as millions dress in their Sunday best to celebrate, prepare festive family meals, worship or decorate Easter eggs. See our prepackaged segments, available in multiple DSPs such as DV360, or request a custom-made audience.
Publishers Choose Lotame Panorama ID™ As One of the Top Adopted Cookieless ID Solutions
Lotame’s Panorama ID — a connected identity solution for the open web — has seen incredible growth in the past year among publishers. As of July 2023, it’s now the second most adopted cookieless ID solution in the world deployed by more than 50,000 publishers globally.* Choosy publishers are choosing Lotame Panorama ID. We are … Read more
Lotame Data Exchange: Earth Day Audience Segments
On April 22, the world comes together to support Earth Day and protecting the environment. Increase awareness and drive adoption of your eco-friendly products and community-service driven campaigns with in-market consumers. See our prepackaged segments, available in multiple DSPs such as DV360, or request a custom-made audience. Download flyer or reach out to the Lotame … Read more
International Women’s Day 2022: Lotame Women Driving Change in AdTech
At Lotame, we are proud to have many talented women in leadership roles driving change for both our company and industry at large. In honor of International Women’s Day, we wanted to take a moment to ask a few of them about their own experience working in a male-dominated field, and any advice they might … Read more
What’s the Deal with Google Topics API?
Move over, FLoC. Google Topics is taking over. Last month, the company unveiled Google Topics API, a new tool designed within the Privacy Sandbox to enable interest-based targeting after third-party cookies are phased out of Chrome. Topics replaces the previously proposed Federated Learning of Cohorts (FLoC) API, which faced a lot of criticism from privacy … Read more
Celebrating International Data Privacy Day
To help celebrate International Data Privacy Day, Lotame’s Chief Privacy Officer, Amy Yeung shared key privacy themes in Esomar’s recent webinar: Privacy in the Post-Covid Era. “We believe that a company can build valuable insights with minimal consumer impact, and this idea drives Lotame’s roadmap in how we design our products and our data ingestion.” … Read more
