Resources
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Article
New Year’s Audiences to Target: 6 Insights to Turn Resolutions into Real Results
Ashley Stein
3 min read
Featured Content
Maximize Campaign ROI with Lotame’s Seasonal Audience Segments
Plan ahead with ready-made, addressable audiences for every quarter. Reach high-intent consumers around global holidays and peak buying moments across screens. Read the guide.
Research
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12 Min Read
How to Use Data to Power Your CTV Advertising Strategy
CTV advertising is seeing tremendous growth. Learn how to use data to power your CTV advertising strategy and reach new customers. Read more.
Guide
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10 Min Read
Back to Basics: What is Identity Resolution?
Learn what identity resolution is, how it works, and why it’s critical for privacy-first, personalized marketing in a cookieless world. Read more.
Article
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10 Min Read
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Research
3 min read
Data Collaboration Trends: The State of Data Collaboration Chapter 4
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Research
3 min read
Martech Stack Trends: The State of Data Collaboration Chapter 3
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Research
3 min read
Changing Programmatic Ad Spend: The State of Data Collaboration Chapter 2
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Research
3 min read
Overcoming Data Challenges: The State of Data Collaboration Chapter 1
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Research
3 min read
Lotame Releases “The State of Data Collaboration” Global Research Report
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Research
2 min read
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Research
1 min read
How Marketers and Publishers are Building a Next-Generation Tech Stack
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Research
3 min read
GLOBAL STUDY: One Year Later – Identity Adoption Urgency Doubled for Marketers and Publishers
