Capabilities • First-Party Data Onboarding & Management
Put first-party data to work for you as a marketing growth driver
First-party data onboarding and management empower marketers with the essential tools to connect, enrich, analyze, and segment offline and online data to create personalized advertising campaigns and improve customer engagement. Prove marketing’s profit power with Spherical platform’s data unification and orchestration capabilities.
Accelerate your data mastery with Spherical platform
Data challenges are ubiquitous with 98% of global marketers facing barriers in data orchestration and utilization. It’s not enough to have access to quality data if it’s siloed and skewed. The Spherical platform helps marketers connect, analyze, enrich and activate audience data for unlimited addressability and unfettered advertising performance.
Scale your first-party data for bigger reach, better impact
Expand and enrich your target audiences with scalable, trusted data sources built into the platform
Save time & reduce system investment with comprehensive data ingestion
Streamline your tech stack and workload with a flexible, interoperable data collaboration platform
Acquire new customers more likely to desire your brand
Build complex audiences and run instant reach estimates to confirm availability of highly sought-after consumers.
Experience the Spherical platform advantage
Create a central source of audience truth
Break down data silos across brand touchpoints and advertising by combining known and unknown first-party data in one platform.
Mine your 1PD insights with data partners
Discover new customer behaviors and interests with collaborations that require no movement of data outside the Spherical platform.
Build data-led seasonal and event campaigns
Use persona development tools, site analytics, and trend reporting to build impactful marketing strategies and personalized advertising campaigns.
Explore more resources
Article
Data Orchestration: The Conductor of Your Marketing Success
Get clear answers to why marketers should care about data orchestration and how to get started.
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What Is Data Onboarding in the Omnichannel Era?
Get back to basics with this comprehensive overview of onboarding offline and online data.
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