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Audience enrichment takes your first party data (i.e. data gathered on people visiting your website and/or media properties) and enriches that information with third party data (i.e. data gathered on other websites and/or platforms).
With Lotame, data organization is as simple as arranging files on your computer hard drive. The platform enables simple categorization of data and has an elegant interface for creating audience segments. Here are some answers to commonly asked questions about this process: So, I’ve collected my first-party data, now what? As your online and offline … Read more
From implementation to optimization, Lotame is here to help you get the most out of your DMP investment. 5 things to know before getting started with a DMP.
An effective mission statement is one that sets out a clear objective for your organization. Ultimately, everything you do, including your strategy and tactics, will flow from that document.
Suddenly, “ad tech” is a bad term, and a chorus stretching from Madison Avenue to Silicon Valley is screaming “mar tech” at the top of their lungs. In just a few months’ time, we went from a shotgun wedding that promised to merge mar tech with ad tech, to declarations that ad tech is “dead.”
