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Why Risk It? | Activate Smarter with 20 Years of Experience

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  - - Notes From a 20-Year CEO, One Year Post-Acquisition by Publicis
      
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Mar Tech IS Real — But Hype Makes Real Mess

Suddenly, “ad tech” is a bad term, and a chorus stretching from Madison Avenue to Silicon Valley is screaming “mar tech” at the top of their lungs. In just a few months’ time, we went from a shotgun wedding that promised to merge mar tech with ad tech, to declarations that ad tech is “dead.”

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