Products •
Addressable Audiences
Address your full audience at any stage in the funnel
There are untold customers for your products and services, if only marketers could reach (more of) them. Discover untapped consumer reach to drive awareness, consideration, and conversion. Lotame Audiences help marketers and agencies unlock your entire audience on any device. Drive real business outcomes and smash advertising KPIs with Lotame’s Curated Marketplaces or Lotame Data Exchange (LDX) in-demand audiences across web, mobile, social and CTV.
Data Empowered Curated Marketplaces
Get all the upside of a private marketplace (PMP) minus the low scale and operational headaches. Lotame’s Curated Marketplaces deliver the custom, cookieless audiences and powerful insights we’re known for matched to trusted, brand-safe media supply designed to crush your advertising goals. Lightning fast activation meets real-time optimizations using both DSP performance and supply-side audience signals. With dynamic pricing, you’ll realize more of your working media dollars on hard-to-reach consumers. Pro outcomes, anti nonsense.
Addressable Audiences
Bespoke audiences deliver incremental reach for major league advertising addressability
Insights Driven
Unmatched audience insights uncover predictive contextual strategies, backed by AI — verified by humans
Preferred Inventory
Consolidated supply paths with transparent brand-safe site lists deliver performance across all channels at scale
Active Optimization
Continuous supply-led optimizations drive campaign lift, along with ongoing audience insights and analysis
Value-Based Pricing
Flexible bid guidance includes all marketplace fees and eliminates additional data and tech costs
LDX: Prepackaged & Custom Audiences
We know your ideal customer, even when you’re unsure. Make smarter targeting decisions and get results with Lotame Data Exchange’s trusted, consistent high-value audiences.
Breadth & Depth
Access the rich data you need for personas, insights, targeting, and more across regions
Fresh & Accurate
Pinpoint the right audience with fresh, relevant data updated in real time
Cookieless
Maximize advertising addressability with reach into cookieless environments
Cross-Channel Activation
Activate across any channel seamlessly — CTV, social, web, etc.
5,000+ ready-to-target and hotly desired audiences in DSPs/SSPs globally, with custom segments built on demand from stress-tested web, mobile, and CTV sources
- Precision Demo
- Precision Behavioral
- Sports
- Food & Beverage
- Fashion & Beauty
- Cars
- Travel
- B2B
- Seasonal
- Social
- Purchase
- And more
Frictionless connections for easy activation
Connect with leading SSPs, DSPs, social platforms, clean rooms, and more.
Experience the Lotame Audiences advantage
Lotame Audiences empower digital marketers with powerful capabilities that drive meaningful advertising outcomes — getting closer to customers and acquiring your next best.
Get all the upside of a Private Marketplace (PMP) minus the operational headaches with Data Empowered Curated Marketplaces
Expand and enrich your target audiences with scalable, trusted partner data
Deliver high-impact video ads to your existing or next best customer in the fastest-growing major ad channel
Safeguard addressable advertising and measurement with the market leader in identity
