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Customers want a personalized marketing experience, but brands can have trouble truly understanding each customer. With so many people switching from laptops to smartphones to tablets to real-world touchpoints, collating those identities becomes necessary for optimizing marketing. Recognizing individual users across multiple devices and touchpoints online and offline allows marketers to create a bespoke experience … Read more
While browsing online, have you ever seen an ad for a product you already purchased? If you searched for the product on your phone, then purchased it from your laptop, this can be one explanation. Another possibility is that you looked at reviews online before buying in-store. Either way, the marketing behind that product wasn’t … Read more
As reported in The Wall Street Journal recently, Google and Apple have engaged in a rare collaboration in building location-tracking technology to track and curb the spread of Coronavirus. Each company controls a vast and meaningful walled garden with its own economy and a unitary sense of consumer identity. What Google and Apple are showing … Read more
If you’re looking into data solutions, you’re probably thinking about how they can improve your ad sales. While data does help there, it also offers a much broader reach. Data influences revenue through more than just advertising — it can help develop multiple streams of income for publishers that boost their bottom line. Let’s take … Read more
It’s no shock that attracting new customers is a primary business goal for most companies around the globe, but with an oversaturated market and increasing digital involvement, it is also no surprise that this is a difficult task. It can be five times more expensive to gain a new customer than it is to retain … Read more
TL;DR Audience development goes beyond marketing, it’s about building relationships, not just reach. By focusing on the 4 Cs: Community, Connections, Collaborations, and Caring, brands can turn audiences into loyal advocates. With the help of data-driven insights, businesses can create personalized, long-term growth strategies that boost engagement and retention. Every brand’s audience has some characteristics … Read more
As the amount of data that consumers generate grows, so does the potential to use it to advance your company goals. Virtually every online action customers take produces data. You can use the collected data to inform marketing strategies, increase engagement, and improve your bottom line. To access the benefits this data offers, you need … Read more
Data isn’t merely valuable to companies in an abstract sense. You can derive economic value from data, both directly — by selling your data — and indirectly — by using your data to boost your revenue and reduce your costs. So, how can you go about monetizing your data? Let’s explore this topic. Talk to … Read more
Television isn’t dead, as some might claim, and advertisers should pay attention to it as it evolves significantly. Thanks to the rise of internet-based TV services, we can now watch shows on different devices, including smart TVs, laptops, tablets and smartphones — and even switch back and forth between devices within one viewing session. But … Read more
What is first party data, how is it collected, and how can you use it to increase campaign ROI?
