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As the amount of data that consumers generate grows, so does the potential to use it to advance your company goals. Virtually every online action customers take produces data. You can use the collected data to inform marketing strategies, increase engagement, and improve your bottom line. To access the benefits this data offers, you need … Read more
Data isn’t merely valuable to companies in an abstract sense. You can derive economic value from data, both directly — by selling your data — and indirectly — by using your data to boost your revenue and reduce your costs. So, how can you go about monetizing your data? Let’s explore this topic. Talk to … Read more
Television isn’t dead, as some might claim, and advertisers should pay attention to it as it evolves significantly. Thanks to the rise of internet-based TV services, we can now watch shows on different devices, including smart TVs, laptops, tablets and smartphones — and even switch back and forth between devices within one viewing session. But … Read more
What is first party data, how is it collected, and how can you use it to increase campaign ROI?
Data can help businesses better understand their customers, improve their advertising campaigns, personalize their content and improve their bottom lines. However, you will need the right data analytics tools and processes before reaping the many benefits of having this information at your disposal. Raw data can have tons of potential, but you’ll need data analytics … Read more
Imagine being able to sit down for a cup of coffee with each of your customers to dive into who they are as a consumer. What are their incomes? Where are they from? Where do they vacation? What are their hobbies? What past purchases are indicative of their future actions? These insights would give you … Read more
Why is it so important to understand the different types of data? Data is one of the biggest drivers of successful marketing today. Which kinds of data will benefit you the most, though, depends on your current situation and your goals as a marketer. With that in mind, let’s dig into what each type of data … Read more
A data management platform is the backbone of data-driven marketing and serves as a unifying platform to collect, organize, and activate your first- and third-party audience data from any source, including online, offline, or mobile.
Today’s customers use multiple channels — laptops, smartphones, brick-and-mortar stores and much more — to interact with brands. According to a recent report from Google, 90 percent of consumers use multiple devices to accomplish a single task online. To effectively reach their audiences, companies need to use a cross channel marketing strategy. While using multiple … Read more
Business success often depends on discovering what your customers want, and offering it to them in a mutually beneficial way — meeting their needs and helping your company expand. The more you know about your customers, the easier it becomes to predict and meet their needs, which makes a 360-degree customer view crucial for businesses … Read more
