Resources
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Article
Identity Driven Marketing: Why Identity Is Doing the Heavy Lifting Now
Alexandra Theriault
7 min read
Featured Content
Maximize Campaign ROI with Lotame’s Seasonal Audience Segments
Plan ahead with ready-made, addressable audiences for every quarter. Reach high-intent consumers around global holidays and peak buying moments across screens. Read the guide.
Research
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12 Min Read
How to Use Data to Power Your CTV Advertising Strategy
CTV advertising is seeing tremendous growth. Learn how to use data to power your CTV advertising strategy and reach new customers. Read more.
Guide
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10 Min Read
Back to Basics: What is Identity Resolution?
Learn what identity resolution is, how it works, and why it’s critical for privacy-first, personalized marketing in a cookieless world. Read more.
Article
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10 Min Read
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Press Release
1 min read
Lotame Expands Operations in ANZ With Appointment of Kirsten Newbery as Agency Sales Director
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Press Release
3 min read
Publicis to Acquire Lotame, the World’s Leading Independent End-to-End Data Solution
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Press Release
2 min read
Lotame Named to TMW’s Top 10 List of Most Innovative Companies in Marketing Technology
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Press Release
2 min read
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Press Release
2 min read
Lotame Unveils Curation to Solve Addressability Gaps & Enhance Global Ad Performance
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Press Release
3 min read
The Weather Company Leverages Lotame for Greater Efficiency and Granularity in Mobile Analytics
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Press Release
4 min read
Lotame Launches New Data Collaboration Solutions to Help Digital Marketers
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Press Release
2 min read
Lotame Elevates Data Interoperability with Unified ID 2.0 Adoption
