Data solutions to own your outcomes
Digital marketers use Lotame to connect customer data, enrich audiences for insights and scale, and address consumers across channels. We power smarter, faster, easier advertising so you can move the people you want to action.
Trusted by agencies and brands across the globe
Smart marketers around the world choose Lotame
We know data better than anyone
19 years of earned data expertise delivers trusted, verified audiences with scale spanning 109 countries
We work with everyone
Collaborators to the core, we partner with all major players across adtech, social, CTV, and more to remove any/all friction
We’re in it to win it for marketers
Longstanding, egoless relationships built on service, integrity and honesty are a point of pride
Solutions for marketing’s toughest data challenges
SPHERICAL PLATFORM
There’s good data across your organization, if unreachable.
Spherical data collaboration platform helps marketers connect, enrich, and activate audience data for unlimited addressability and unfettered advertising performance.
CURATED MARKETPLACES
Finding your audience on the open web can be an uphill battle.
Insight-driven bespoke audiences are matched to trusted media supply and continuously optimized to achieve advertising KPIs out of the gate.
LOTAME DATA EXCHANGE
Missing regional differences and consumer nuances can sink advertising campaigns.
Access the rich, accurate data you need for enrichment, insights, targeting, and more from the world’s trusted marketplace.
Interoperability to meet your full data needs
With more than 100+ connections, we make it easier for you to work with the partners you choose.
There are smarter, faster, easier ways to win with data
Lotame empowers digital marketers with powerful capabilities to drive the advertising outcomes you want.
Get all the upside of advertising via Private Marketplace (PMP) minus the operational headaches with Data Empowered Curated Marketplaces
Expand and enrich your target audiences with scalable, trusted partner data
Safeguard addressable advertising and measurement with the market leader in identity
Connect fragmented marketing and advertising data for a panoramic view of customers
Deliver high-impact video ads to your existing or next best customer in the fastest-growing major ad channel
Expand audiences for prospecting and monetization with trusted data sources, AI/machine learning and lookalikes
Easily compare audiences, create charts, and improve decision-making
Collaborate directly with data providers and media owners in a privacy-safe way
Media owners show off your high-value traffic by creating the first-party audiences that buyers can’t get elsewhere
“[Spherical] platform has helped Eggland’s Best bridge the first-party data gap. By using their powerful data collaboration tools, including personas and analytics, the Lotame toolkit has helped the team to dig into customer insights where we have segmented consumers, like parents or past egg purchasers, to develop targeted strategies for efficiently driving audience engagement.”
Matt Seubert, Digital Marketing Director
Eggland’s Best
Explore more resources
research
The State of Data Collaboration
Global research reveals data collaboration adoption is on the upswing. Find out why.
Article
Out with Ad Networks, In with Curated Marketplaces
Lotame CEO Andy Monfried brings clarity to the concept of curation and its advertising benefits for marketers and publishers.
Article
Your Ads Are Only as Good as Your Audience Activation—Here’s Why
Lotame CGO Alexandra Theriault explains that effective advertising is rooted in audience activation through data and technology.
