Data should influence everything you do – from the products and content you create, to the way you shape and execute your go-to-market strategy. Lotame’s data management platform makes this vision a reality, and is used by marketers, agencies and publishers around the world to make audience data meaningful and actionable. Our global data exchange provides you with instant access to billions of global data points across screens, devices, and industries. No matter what your data challenge, Lotame has the solution you need.
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Since 2006, Lotame has been designing technology that distills disparate data points into their purest form: nuggets of insight that can be used to underpin product, marketing and business decisions. This technology is packaged in a powerful but easy to use SaaS platform, which continually evolves to meet changing market needs.
MOREThe data landscape is in a constant state of flux. New devices offer rich new streams of data to leverage, and emerging technology creates exciting opportunities for data activation. Staying ahead of this evolution needs more than just technology – it requires people who are passionate about data and its potential for business transformation.
MORELotame operates one of the world’s largest third-party data networks, which you can use to underpin your marketing and monetization strategies. We also have relationships with every major third-party data provider giving you instant access to a deep pool of highly granular audience segments.
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DMPs are traditionally thought of in terms of improving advertising effectiveness or advertising ROI, but the applications for DMPs extend far beyond the world of advertising.
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Lotame is proud to announce our inclusion on the Deloitte’s Technology Fast 500, a ranking of the 500 fastest growing tech companies across the US.
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On December 8th, Lotame’s Founder and CEO, Andy Monfried, will be speaking at the TVOT event on “Taking Measure of Viewing Measurement”.
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A data management platform is the backbone of data-driven marketing, and serves as a unifying platform to collect, organize, and activate your first- and third-party audience data from any source, including online, offli
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There has long been a divide in the school of thought between B2C and B2B marketing. But shouldn't marketing be both business and personal?
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Not sure how to choose a 3rd-party data provider? Lotame has put together a list of questions to ask your data partners to make sure you understand the quality you are getting.
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