Capabilities • Collaborations: Insights & Targeting
Unlock the power of first-party data, uncover new customer insights
Data collaborations involve partnering with other businesses to expand data sources and unlock new insights and targeting opportunities. Safely share data to identify hidden customer interests and address a wider pool of consumers with Spherical platform’s collaboration functionality.
Watch Collaborations work
Scale your data’s potential via strategic collaborations
In the era of signal loss and siloed data, collaborations offer marketers a powerful way to amplify the value of first-party data. Discover hidden patterns, trends, and correlations that might be missed working in isolation. Collaborate safely within the Spherical platform with partners you choose in order to expand audience understanding, enhance personalization, and improve ad campaign performance.
Get more bang for your buck
Streamline collaborations within one cost-effective platform vs managing multiple resource-intensive clean rooms
See beyond ID limitations
Gain deeper insights into high-potential prospects by broadening the data that you and your partners can utilize beyond deterministic IDs like HEMs
Reach more of the right customers
Improve prospecting and advertising performance with targeting collaborations
Experience the advantage of collaborations for insights and targeting
Analyze both overlap and index
Explore top indexing and overlap behaviors, product categories, site sections, and more to validate customer suspicions and inform personas, targeting, planning, etc.
Activate at scale
Expand the data you and the partner can bring to the table by not being limited to deterministic IDs such as HEMs. Enrich, model, and export audiences to activation platforms all within Spherical.
Full control of your data
Set permissions on what level of access and timeline collaboration partners can have with secure, encrypted handling.
CUSTOMER STORY
How RE/MAX and Advance Local uncover high-intent prospects’ new interests from first-party data
Explore more resources
Research
The State of Data Collaboration
This global study, fielded by Cint, highlights the increasing reliance on data collaboration platforms, the impact of artificial intelligence, and new technologies to combat the growing addressability gap.
GUIDE
Is Data Collaboration Right for Your Business?
Understand the benefits of collaborations and how to implement them for your business.
customer story
The Weather Company collaborates with Lotame on mobile analytics
Learn how The Weather Company and Lotame partnered with AWS Clean Rooms to find actionable insights about campaign performance for a travel vertical customer.
Complementary products
Spherical Data Collaboration Platform
Fill in data gaps with preferred partners without moving data or busting your budget
Access premium publisher data via your collaborations without moving data
Get the infrastructure you need to safely collaborate with advertisers who desire your high-value audiences
