Given the impact data can have on campaign performance, targeting and analytics, it’s easy to see why the quality of data matters. This is why Lotame has created Precision Audiences, premium segments based on declared datasets that improve targeting, insights, and analytics. First-to-market from this line are our Precision Demographic Audiences and Precision Interest Audiences, now available in your DSPs.
What Are Precision Demographic Audiences?
Created with our proprietary curation and verification process, Lotame Precision Audiences are:
- VALIDATED: Proprietary “continually on” validation tests mean these segments exceed industry standards so you can be confident you are reaching your intended audience.
- GLOBALLY SCALED: Covers all major markets, creating an opportunity for quality data across all audiences.
- PROPRIETARY: Curated & validated by Lotame’s team of data experts, unlike anything else available on the market!
Interested in Precision Audiences?
Precision Audiences are now available in your DSP for immediate purchase. Or, if you want more info on these Precision Audiences, fill out the form below and someone from our team will get in touch! Or read more about the Lotame Data Exchange.
About the Author
Danielle Smith
Vice President, Marketing
Danielle Smith is VP of Marketing at Lotame, overseeing marketing efforts and raising awareness and adoption of its next-gen data solutions among brand marketers and media owners.
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