Capabilities • Audience Enrichment
Enrich your first-party data for marketing impact
Data enrichment enhances and augments customer data with additional information from trusted sources. Understand and target customers more effectively with high-quality data enrichment using Lotame Data Exchange audiences or Spherical platform’s data sources and collaboration capabilities.
Tap into 1PD / 2PD / 3PD to elevate your customer view
First-party data provides a solid starting point, but it rarely tells the whole customer story. Enriching this data with high-quality second- and third-party sources provides a richer view of your customers, including demographics, interests, behaviors, and trends so that you can segment more effectively and target precisely.
Uncover consumer patterns and identify hidden insights
Supercharge your first-party data insights practice with data enrichment
Take personalization to new heights
Find new ways to appeal to regional customer tastes and preferences
Boost conversion rates and reduce waste
Identify ideal customers to advertise to more efficiently and effectively
CUSTOMER STORY
How Dr. Martens stands up 9X lift in CTR thanks to data enrichment
Explore more resources
ARTICLE
Understanding Data Enrichment
Bookmark this primer on why data enrichment matters, how to get started, and what’s next for this essential marketing tool.
RESEARCH
Overcoming Data Challenges: The State of Data Collaboration
Digital marketers shared how data is both a valuable asset and a significant hurdle in new research from Lotame, fielded by Cint.
Article
Is Data Collaboration Right for Your Business?
First-party data can only tell us so much about our customers. Learn how data collaborations can fill in significant gaps and enrich marketer’s understanding.
Complementary products
Tap into branded data sources and Lotame Data Exchange audiences to expand your customer view, and create collaborations with partners you choose
Access the breadth and depth of Lotame Data Exchange marketplace to enrich your first-party data for insights, personalization, targeting, and more
