Products •
Spherical Platform
Understand customers better, deliver the outcomes you’re on the hook for
When audience orchestration and activation fail to live up to their promise, the consumer experience suffers. Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Propel your business beyond the competition with operational efficiencies and benchmark-beating outcomes.
Watch Spherical work
Why choose Spherical Data Collaboration Platform?
If you’re a digital marketer in need of full data orchestration, enrichment, insights and activation — compatible with your existing tech stack — then look no further than Spherical.
Unlock first-party data with powerful unification
Create a clear customer picture with a central source of truth
Scale first-party data for greater reach and performance
Expand your advertising influence beyond known customers to your next best
Enrich your data to understand & close customers
Know what you don’t know about customers by widening the lens with branded data or Lotame Data Exchange audiences
Reach the right people in all the right places
Control where and how you address your customers with ease
Fill in data gaps with preferred partners without moving data
Get clean-room-like capabilities without busting your budget or exhausting resources
Experience the Spherical data collaboration advantage
Spherical data collaboration platform empowers digital marketers with powerful capabilities that drive meaningful advertising outcomes — getting closer to customers and acquiring your next best.
Connect fragmented marketing and advertising data for a panoramic view of customers
Expand and enrich your target audiences with scalable, trusted partner data
Safeguard addressable advertising and measurement with the market leader in identity
Deliver high-impact video ads to your existing or next best customer in the fastest-growing major ad channel
Expand audiences for prospecting and monetization with trusted data sources, AI/machine learning and lookalikes
Easily compare audiences, create charts, and improve decision-making
Collaborate directly with data providers and media owners in a privacy-safe way
Media owners show off your high-value traffic by creating the first-party audiences that buyers can’t get elsewhere
“Lotame has been a dedicated and valuable partner to our agency for almost 10 years. Their data expertise and agility continue to be the cornerstones of our ongoing relationship. As our agency grows, Lotame scales with us. We leverage the Spherical platform to onboard and manage first-party data and build audiences for our clients. Lotame continues to impress with intuitive audience building capabilities that not only improve performance but also minimize media waste.”
Antonio Rentas
Senior Director, Data Science & Analytics, DEPT
Interoperable with your full tech stack
Connect with leading SSPs, DSPs, ad servers, social platforms, CDPs, data warehouses, personalization and measurement platforms, clean rooms, and more.
Don’t need a full DCP but have unmet data technology needs?
For Agencies
Spherical Data Buyer
Many agencies have some audience management capabilities in-house but need the ability to build, plan, and learn from their own segments. Spherical Data Buyer is the solution you’ve been looking for.
- Easily access the rich data you need — LDX, branded partners, and collaborations
- Finetune personas, discover insights, target smarter, and more
- Access premium publisher data via your collaborations
- Drive advertising performance with high-quality, premium data at scale from LDX, the world’s trusted data marketplace
For Media Companies
Spherical Data Seller
Need the infrastructure to collect your first-party data and create revenue-driving audiences? Spherical Data Seller pairs perfectly with media companies’ need to drive advertising revenue from their wealth of first-party data.
- Create in-demand audiences using all your data in one central source
- Permission audiences directly to marketers and agencies via data collaboration tools
- Control syndication and extension of your audience segments across browsers and devices to leading DSPs
Make your data-driven decisions easier
| Capability | FOR MARKETERS Spherical Data Collaboration Platform | FOR AGENCIES Spherical Data Buyer | FOR MEDIA COMPANIES Spherical Data Seller | ||
|---|---|---|---|---|---|
| 1P Data Onboarding |  | | |||
| Audience Insights | | ||||
| Audience Modeling | | ||||
| Audience Creation | | | | ||
| Audience Enrichment | | | |||
| LDX Marketplace | | | |||
| Branded Data Sources | | | |||
| Collaborations: Analytics & Targeting | | | | ||
| Identity Resolution | | | | ||
| Connections to Activation Channels | | | | ||
| Audience Monetization | | ||||
