CTV Audience & Contextual Targeting

The best of digital’s data-driven precision + the command of TV

There’s no question Connected TV (CTV) has massive consumer attention, but targeting often falls short of marketer expectations. Lotame Data Exchange CTV audiences — prepackaged and custom — and Curated Marketplaces deliver the hyper-specific precision to connect with more of the right consumers you’re missing out on elsewhere, like Zillennials and cord-cutters who prefer video content.

Boost engagement

Create household, co-viewing or contextual segments that resonate across demographics to eliminate ad fatigue and increase engagement

Centralize your strategy with built-in CTV integrations

Lotame’s partnerships with CTV players — DSPs, SSPs, streaming services — enables you to advertise to multichannel audiences

Reduce waste with hyper targeting

Reach the right audiences using deep, precise audience insights and segmentation paired with cross-device targeting

Frictionless connections for easy activation

Connect with leading SSPs, DSPs, social platforms, clean rooms, and more.

See Partner Connections

Experience the advantage of audience-driven CTV targeting

Address popular audiences across high-intent categories

Prepackaged addressable segments in major DSPs:

Demo
Cars
Travel
Purchase
Entertainment
Technology
Food & Beverage
B2B
Home & Family
Healthy Living
Sports
And more

Custom audiences made to your specs, fast

Tap into our earned data expertise to create a bespoke audience that breaks through the big screen

Pair data + inventory for CTV ad performance

Secure high-quality inventory at predictable costs paired with custom audiences built from audience and contextual insights with Lotame’s Curated Marketplaces