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Article

5 Creative Ways to Use Marketing Data (That Most Brands Haven’t Tried Yet)

Alexandra Theriault

4 min read

5 Creative Ways to Use Marketing Data (That Most Brands Haven’t Tried Yet)

Featured Content

Maximize Campaign ROI with Lotame’s Seasonal Audience Segments

Plan ahead with ready-made, addressable audiences for every quarter. Reach high-intent consumers around global holidays and peak buying moments across screens. Read the guide.

Research

·

12 Min Read

How to Use Data to Power Your CTV Advertising Strategy

CTV advertising is seeing tremendous growth. Learn how to use data to power your CTV advertising strategy and reach new customers. Read more.

Guide

·

10 Min Read

Back to Basics: What is Identity Resolution?

Learn what identity resolution is, how it works, and why it’s critical for privacy-first, personalized marketing in a cookieless world. Read more.

Article

·

10 Min Read

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[Webinar] Beyond Silos: Data Collaboration Strategies for Marketing Success
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[Webinar] Last Call for Cookies: Navigating the Future of Marketing & Advertising
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[Grabación] Cookieless Tour: Pepsico aumenta un 20% el VCR
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3 min read

Webinar: Analyzing Our Analytics: GA4, Data Collaboration, CDPs & Alternatives
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[Grabación del webinar] Cookieless Tour: Con Cámara de Comercio de Bogotá (CCB)
On-Demand Webinar

1 min read

[Webinar] Lotame Accelerate: The (R)evolution of Customer Data in 2023
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1 min read

Identity in Action: How Prohaska and Lotame Challenged Cookieless Industry Hype [Replay]
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Cookieless Tour: Caso de éxito de LATAM con Lotame y Banana Boat

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