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Lotame Panorama ID™ Continues Hockey-Stick Growth in 2022

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Lotame Panorama ID™ was launched in 2020 as the first global people-based, privacy-first identity solution for the open web. Its goal was to future-proof data connectivity and addressability in a cookieless world. Fast forward two years and Panorama ID has done just that, and so much more. 

Substantial Industry Adoption Leads to Extensive Reach

Currently, Panorama ID is the second most adopted cookieless ID solution in the world deployed by more than 46,000 publishers globally. As one of the leading identifiers in the industry, Panorama ID is backed by multiple integrations and data partners, and addressable in 120 adtech channels and counting, including industry leaders like: 

  • Google Secure Signals
  • Amazon Publisher Services Connections Marketplace
  • OpenX
  • PubMatic
  • Sovrn
  • Equativ (f.k.a. Smart AdServer)
  • Sharethrough

“In the past year, we’ve run more than 250 campaigns in over 50 countries around the world, across a variety of different verticals, including finance, healthcare, and CPG clients. Panorama ID has given these brands a successful way to safeguard their first-party data and achieve addressability at scale, all while keeping privacy at the forefront,” says Eliza Nevers, Chief Product Officer at Lotame. 

Results that Deliver for Both Marketers & Publishers

Panorama ID has proven time and time again its success by consistently improving reach and efficiency for marketers, while driving higher CPMs and increased yield for publishers. Here’s a brief look at just some of the results from hundreds of campaigns happening in markets around the world: 

Dig deeper into these results in our cookieless case study collection from around the world. 

A Trusted & Recognized Solution 

The industry has taken notice. In the past year, Lotame’s work with Panorama ID has been recognized as best-in-class by several different sources and publications:

Lotame Panorama ID has been an early leader on the identity front and we remain committed to our investment. The momentum we’ve seen will continue to grow as we expand the Panorama footprint across more and more inventory sources in 2023. 

What does this mean exactly? There will be more advertisers running Panorama ID campaigns, increased publisher and platform adoption, and new proof of concepts to address the growing needs of our clientbase, all while helping to preserve addressability. Will you join us as we lead this charge in future-proofing the open web? Learn more about how Lotame Panorama ID builds a connected digital advertising ecosystem for all

Questions on adoption? Reach out! Our team is here to help you increase addressability today. 

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