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Data Empowered

Customer data provides a competitive advantage. We believe every company should be able to drive growth and derive value from it — whether they have it natively or need it. Get Data Empowered with Lotame.

Meet Lotame

Lotame is a global technology company that makes customer data smarter, faster, and easier to use. With our next-gen data platform Spherical, we enable marketers and media owners to use data to engage existing customers and attract their next best across all screens. All of our data solutions are underpinned by identity, an interoperable infrastructure and agnostic partner approach to empower companies to drive growth and value on their terms in privacy-safe ways.

Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

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Core Value: Honest

No two businesses are alike, nor are their goals. That’s why Lotame provides agnostic, interoperable solutions so clients get what they actually need and want. We take a consultative approach to understand and solve for your data connectivity and addressability challenges. Say goodbye to bloated products or forced, unnecessary services. Our next-gen data solutions help clients drive growth and derive value from customer data — whether they have it or need it.

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Core Value: Relationship-Driven

Relationships are our highest priority. A one-size-fits-all approach contradicts our values. We put in the time to understand what our clients value. We ground our recommendations in deep data and tech expertise and collected intelligence across the ecosystem. Our client service stands out for attacking challenges head-on, fulfilling its promises, and collaborating to deliver next-gen data solutions that address your problems and support your needs.

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Core Value: Innovative

Making your business (and work life) better, not harder, is our priority. Lotame’s unique combination of data, technology and identity, plus extensive ecosystem integrations, means our clients can preserve data connectivity, accessibility and addressability no matter what. Our Partner Connections include all major activation platforms, including identity solutions, ad servers, BI tools, DSPs, SSPs, CDPs etc. We also provide direct and unfettered access to our core API and billions of raw data points, so you can send your data wherever you like to make it even more useful for your team.

Core Value: Collaborative

Guided by our legacy, we facilitate greater collaboration and partnership using our global reach and local service, industry-wide relationships, and next-gen data solutions underpinned by analytics and identity. Clients benefit from a scale and quality of data unmatched in the industry, with on-the-ground expertise for consultation and guidance.

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Programmatic Power Players 2021
Hottest AdTech Companies 2020
Best Data Management Platform 2021 & 2022
Best Data Management Platform 2020
Panorama ID - Technical Innovation of the Year 2022
G2 Top Leader, Six Consecutive Quarters 2022-2023
Digital Advertising and Marketing Industry Insights Research Award 2022
Panorama ID - Best Use of Marketing Technology Finalist 2022
Panorama ID - Best Use of Data, Highly Commended 2022
Panorama ID - Best Use of Technology Shortlist, 2022