Marketers and publishers need a common language that makes possible relevant, responsible, and resilient advertising. We’ve seen firsthand that the cookie — whether first-party or third-party — is not the foolproof solution many hope it to be. Digital advertising needs future-proofed innovation that works for everyone.
Lotame Panorama ID is a global people-based, privacy-compliant identity solution for the open web. Built from multiple inputs (web, mobile, CTV, and customer-specific IDs), our enriched ID is freely accessible to and interoperable across the cookie-challenged web, all domains, devices, and platforms globally.
Lift in click-through rate, 107% more viewable impressions and 1/10 the cost with Lotame Panorama ID cookieless solution
SEE CASE STUDYThe test drove the best results you could hope for as a brand and marketer: lower cost, increased reach and better engagement. We’re not only excited by the improved campaign efficiency we saw with Lotame’s Panorama ID, but also by the increased segmentation opportunities it gives us even in the future.”
— Erika Clemens, Digital Marketing Manager, Paid Media & SEM, Dr. Martens
Connects all types of device identifiers and associated individual behaviors into an enriched, single view across channels
Gives consumers control to see and own their privacy choices no matter the device — and provides the marketplace with a transparent solution that applies consent signals across all touch points
Creates a common language that is freely accessible and interoperable across platforms, devices, and IDs, without dependence on third-party cookies
