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Panorama ID

The Future Is Connected

Marketers and publishers need a common language that makes possible relevant, responsible, and resilient advertising. We’ve seen firsthand that the cookie — whether first-party or third-party — is not the foolproof solution many hope it to be. Digital advertising needs future-proofed innovation that works for everyone.

People-Based, Privacy-First, Open-to-All

Lotame Panorama ID is a global people-based, privacy-compliant identity solution for the open web. Built from multiple inputs (web, mobile, CTV, and customer-specific IDs), our enriched ID is freely accessible to and interoperable across the cookie-challenged web, all domains, devices, and platforms globally.

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People-Based

Connects all types of device identifiers and associated individual behaviors into an enriched, single view across channels

People-Based

Privacy-First

Gives consumers control to see and own their privacy choices no matter the device — and provides the marketplace with a transparent solution that applies consent signals across all touch points

Privacy

Open-to-All

Creates a common language that is freely accessible and interoperable across platforms, devices, and IDs, without dependence on third-party cookies

Open to All