Marketers and publishers need a common language that makes possible relevant, responsible, and resilient advertising. We’ve seen firsthand that the cookie — whether first-party or third-party — is not the foolproof solution many hope it to be. Digital advertising needs future-proofed innovation that works for everyone.
Lotame Panorama ID is a global people-based, privacy-compliant identity solution for the open web. Built from multiple inputs (web, mobile, CTV, and customer-specific IDs), our enriched ID is freely accessible to and interoperable across the cookie-challenged web, all domains, devices, and platforms globally.
Hear from Pierre Diennet, VP of Product Management at Lotame, as he unveils Lotame Panorama ID at our The Connected Future virtual event. Learn more about the first global people-based identity solution for the open web and how it creates a fair and equitable digital advertising system for everyone — marketers, publishers, DSPs, SSPs, data providers, and consumers.