Data Marketplace Sellers

Sell Data-Driven Audiences Everywhere

Monetize all your inventory across browsers, devices, and platforms, including CTV. Powered by Panorama Identity, Lotame’s data solutions provide data sellers with the right tech and collaboration tools to capture more marketer and agency dollars in direct and programmatic channels.

Unify

Onboard and centralize offline and online data — both known and unknown — associated to all devices, browsers, and platforms into a single ID.

Build and package addressable audiences using data from all available sources.

Drive campaign performance with efficient and scalable Lotame Data Exchange prepackaged audiences available in your DSP today.

Enrich

Tell a richer story about your audience profiles to drive sales and interest in your data.

Activate

Easily make your packaged audiences available to buy through the Lotame Data Exchange or other marketplaces.

Syndicate audiences directly to marketers and agencies with Lotame Private Data Exchange. No tech lift required.

Power your individual data science needs with a raw behavioral data stream from billions of consumer profiles.

Data Empowered Results

93%

Reduction in Cost Per Lead for second-party audiences created with Audience Management and exported to OMD via Lotame Private Data Exchange

We not only proved the quality of our data outside our own inventory but helped a client impact their business in a very positive way. Data control is critical for every media owner but this successful pilot proves that engaging in the right relationships with trusted partners can and does make all the difference.”
— Chief Revenue Officer, Haymarket Automotive