Lotame Panorama IDTM, the first global, people-based, privacy-first and interoperable identity solution for the cookieless open web, won a Gold Stevie® Award in the Technical Innovation of the Year awards category in The 19th Annual International Business Awards®.
The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The 2022 IBAs received entries from organizations in 67 nations and territories.
Stevie Award winners were determined by the average scores of more than 300 executives worldwide who participated in the judging process in June and July. According to judges’ comments, Lotame was recognized for its innovative identity solution Panorama ID, which was labeled a game changer as more customers opt out of traditional session-based cookies. Judges particularly called out Lotame’s proven success as a marketing method where marketers are less reliant on cookies. They also noted that publisher partners choose Panorama ID because it’s simple to use, connects them instantly to the marketers and brands that want to advertise on their sites, and ensures that their readers and users can trust their data is not being misused.
The judges aren’t the only ones who are impressed by Lotame Panorama ID. The words from our clients and partners speak for themselves:
“The ad industry is undergoing profound transformation, with cookie deprecation, increased privacy regulation and loss of IDs. Lotame was — and has been — the ideal partner to tackle all of our brand’s challenges and prove data-rich targeting is alive and well and privacy safe.” says Caitlin Baker, Media Supervisor of Marcus Thomas LLC.
“Not only did Lotame facilitate a multi-pronged collaboration among partners, but we successfully proved that audience targeting delivers on our marketing KPIs and scales in cookieless environments. This is an example of our commitment to provide the best solutions available in the market to the clients that trust in us.” says Juan Morón Vélez, CEO of Xaxis LATAM.
“Thanks to Lotame Panorama ID, we have a cookieless solution that works in our market. We fully intend to continue testing given the positive results and extend our campaigns to other markets and KPIs. It’s tremendous news for our client that we won’t be beholden to the walled gardens to reach known and unknown customers in the cookieless future,” says Nitika Bhandari, Associate Director of Amnet.
More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Company of the Year, Marketing Campaign of the Year, Best New Product or Service of the Year, Startup of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year, among others. This year’s competition also featured a number of new categories to recognize organizations’ and individuals’ achievements in social media and thought leadership.
Winners will be celebrated during a gala banquet at the InterContinental London Park Lane Hotel, in London, England, on Saturday, 15 October – the first live IBA awards ceremony since 2019.
Lotame Panorama ID is proving privacy-first cookieless targeting works today! See the results for yourself in this collection of global cookieless case studies.