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Curation

Your audience is on the open web but finding them is far from easy. Curated Marketplaces can reverse your brand’s fortunes by tackling the challenges of media buying head on. Get addressable scale with full transparency and control for unbeatable performance, real insights, and no ops hassle.

Curated Marketplaces Puzzle - Efficient, Effective, Transparent and Addressable

The Future of Programmatic

Get all the upside of a private marketplace (PMP) minus the operational headaches. Lotame’s Curated Marketplaces deliver the custom audiences and powerful insights we’re known for matched to trusted, brand-safe media supply designed to crush your goals. Deliver in full, fast with real-time optimization using both DSP and SSP performance. With dynamic pricing, you’ll realize more of your working media dollars on hard-to-reach consumers. Pro outcomes, anti nonsense.

The Data Empowered Advantage

  • Addressable Audiences: Bespoke audiences deliver incremental reach for major league addressability
  • Analytics Driven: AI insights uncover contextual strategies to complement audience targeting
  • Inventory Agnostic: Curated supply with your brand safety preferences for complete transparency and delivery across all channels
  • Value-Based Pricing: We offer flexible bid guidance that includes our marketplace fees and eliminates additional data costs
  • Active Optimization: Continuous optimization on both DSP and SSP side with ongoing insights and analysis
Data Empowered Curated Marketplaces Wheel - Addressable Audiences, Future-Proofed, Analytics Driven, Value-Based Pricing, Inventory Agnostic, Active Optimization

What you can expect

20%
more efficient

15%
better video completion

21%
more viewable

Ready to Get Started?

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