Not one, but two, successful Panorama ID campaigns have been shortlisted by the Festival of Media LATAM Awards 2022 for Best Use of Technology!
Lotame was shortlisted for our work with MediaMath, Carat, and Mastercard proving cookieless targeting works with Panorama ID in a first-of-its-kind campaign in Latin America. The campaign delivered some incredible results including:
- 31% impression lift in all browsers
- 22% incremental impression in Chrome
- 2.5X more efficient delivery
Alongside this recognition, Lotame’s work with Banana Boat, Xaxis, and Wavemaker was also shortlisted for its remarkable results. Lotame’s Panorama ID helped prove performance and scale of programmatic audience targeting in cookie-restricted environments. Key results include:
- 94% VCR with Panorama ID
- 83% Viewability in Safari/Firefox
- Beat Viewability benchmark by 34%
Festival of Media Awards
Festival of Media Awards programmes have been showcasing the very best in media and marketing campaigns, while upholding and maintaining global industry benchmarks throughout the sector for more than 14 years.
The shortlist of awards was chosen by a jury of leading figures from across the media, marketing and advertising sector who spent two weeks presiding over the work. The final jury will come together again on November 3 to select the trophy winners.
Dig deeper into the award-winning results from both Mastercard and Banana Boat, plus other cookieless case studies, in our Collection of Cookieless Case Studies from Around the World.
