Drive the most value from data — whether you have it or need it — for future-ready customer acquisition, retention, and engagement.
Marketers & Agencies
Drive the most value from data — whether you have it or need it — for future-ready customer acquisition, retention, and engagement.
Lotame’s data collaboration solutions preserve addressability across every stage in the funnel and in all environments with connections to valuable data, insights, and activation. Plus, Lotame’s robust integrations with all major DSPs, SSPs, CDPs and marketing platforms offer myriad ways to collaborate, build audiences, and activate that data across madtech applications.
Drive innovation and growth from known and unknown first-party data in smarter, faster, and easier ways with our data collaboration platform Spherical. Collaborate across your organization and with partners of your choice for actionable customer intelligence, data informed audiences, and identity powered activation in a privacy-first world.
Easily buy off-the-shelf segments for planning, insights, or activation, including social and CTV. Build and activate custom audiences from direct, premium publishers and trusted third-party data suppliers within the Spherical platform via a raw data firehose or provisioned to your channel of choice.
Broaden your customer view, extend data connectivity, and retain essential tools like cross-channel audience activation, optimization, and more with Panorama Identity.
Increase in leads with Lotame lookalike modeling and 81% more efficient Cost-Per-Acquisition for banking client’s prospecting campaign
Using Lotame’s data-driven optimization tools, we are delivering exponential growth in lead generation campaigns for our clients.”
— Digital Marketing Director, Omnicom Media Group Caribbean