Drive the most value from customer data — whether you have it or need it — for future-ready customer acquisition, retention, and engagement.
Marketers & Agencies
Drive the most value from customer data — whether you have it or need it — for future-ready customer acquisition, retention, and engagement.
Lotame’s next-gen data solutions preserve addressability across every stage in the funnel and in all environments with connections to valuable data and activation. Plus, Lotame’s robust integrations with all major DSPs, SSPs, CDPs and marketing platforms offer myriad ways to build audiences and activate that data across madtech applications.
Drive growth and revenue from known and unknown first-party customer data in smarter, faster, and easier ways with our next-gen data platform Spherical. Get actionable customer intelligence, data informed audiences, and identity powered activation for a privacy-first world.
Easily buy off-the-shelf segments for planning, insights, or activation, including CTV. Build and activate custom audiences from direct, premium publishers and trusted third-party data suppliers, or via transparent second-party providers using Lotame Private Data Exchange.
Broaden your customer view, extend data connectivity, and retain essential tools like cross-channel audience activation, optimization, and more with Panorama Identity.
Increase in leads with Lotame lookalike modeling and 81% more efficient Cost-Per-Acquisition for banking client’s prospecting campaign
Using Lotame’s data-driven optimization tools, we are delivering exponential growth in lead generation campaigns for our clients.”
— Digital Marketing Director, Omnicom Media Group Caribbean