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Marketers & Agencies

Drive the most value from customer data — whether you have it or need it — for future-ready customer acquisition, retention, and engagement.

Future Proof Your Business for a Cookieless World

Lotame’s next-gen data solutions preserve addressability across every stage in the funnel and in all environments with connections to valuable data and activation. Plus, Lotame’s robust integrations with all major DSPs, SSPs, CDPs and marketing platforms offer myriad ways to build audiences and activate that data across madtech applications.

Customer Data Management

Drive growth and revenue from known and unknown first-party customer data in smarter, faster, and easier ways with our next-gen data platform Spherical. Get actionable customer intelligence, data informed audiences, and identity powered activation for a privacy-first world.

Data Marketplace

Easily buy off-the-shelf segments for planning, insights, or activation, including CTV. Build and activate custom audiences from direct, premium publishers and trusted third-party data suppliers, or via transparent second-party providers using Lotame Private Data Exchange

Identity Solutions

Broaden your customer view, extend data connectivity, and retain essential tools like cross-channel audience activation, optimization, and more with Panorama Identity.

Marketer & Agency Benefits

Achieve a single, unified profile of users with holistic data resolution
Expand customer intel with built-in analytics
Drive audience growth with first-party data enrichment and modeling
Extend audiences to adtech/martech platforms for personalization, acquisition, and retention