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[Case Study] The Chamber of Commerce of Bogota Ensures Its Digital Advertising is Future Ready

Learn how the first Columbia universal ID campaign proves cookieless third-party data targeting works at scale. 

The Challenge 

The Chamber of Commerce of Bogota was looking for ways to ensure its digital advertising outreach to small and mid-size businesses would perform despite the loss of third-party cookies. 

The Solution

The agency, Clictag, enlisted the help of long-standing DMP and data partner Lotame to test high-quality audiences in the first universal ID campaign in Colombia. 

The Results

Cookieless Lotame Panorama ID™ delivers better metrics than cookies with a 21% increase in CTR across devices!

Fill out the form below to download the case study and dig into the results of this cookieless case study. See for yourself how Lotame can help your business make customer data smarter, faster, and easier to use.