Data Collaboration Platform Playbook On-Demand Get Yours Now

Identity in Action: How Prohaska and Lotame Challenged Cookieless Industry Hype [Replay]

Webinar Replay Identity in Action

In 2021, Lotame was invited by Prohaska Consulting to participate in The Post-Cookie Targeting Analysis (PCTA) project, exploring how brands and publishers can scale their personalized offerings as cookies are eliminated across all browsers. Though more than 50 potential identity participants were contacted for inclusion in this project, Lotame was the only participant who succeeded in bringing significant learnings to the table from the hundreds of campaigns launched across the globe using our identity solution Panorama ID™.

Together, with Prohaska Consulting, we invite you to watch this webinar exploring the PCTA journey – including the project’s achievements, roadblocks and other key learnings. You’ll hear from Lotame’s Lana Warner as she discusses the various cookieless campaigns launched worldwide using Panorama ID, examining key takeaways from each. Plus, hear from other industry experts from both the buy side and the sell side as they discuss the current state of the industry and where we can go from here. 

Speakers include:

  • Lana Warner Senior Director of Partnerships & Strategic Solutions, Spherical @Lotame
  • Erika Minor Director of Audience Solutions @OMD EMEA
  • Matt Prohaska CEO & Principal @Prohaska Consulting
  • Caryn Klein Global Lead, Research, Attribution, and Measurement @Prohaska Consulting

Register below and get access to the webinar replay.

BONUS: Receive a complimentary copy of Lotame’s third and final survey report, Beyond the Cookie: Next-Generation Customer Acquisition & Retention for Marketers and Publishers. Inside you’ll find out how industry leaders are preparing for a cookieless world today and where they plan to invest in the future.