At Lotame, privacy is more than a list of do’s and don’ts, or policies and processes. It’s integral to our culture, which is best described in our underlying values of trust and integrity, as well as the principles on which Lotame has been built. An integral part of our culture is our commitment to support data-driven decision-making and delivery of personalized content without sacrificing personal privacy. Below we summarize Lotame’ privacy practices. You can learn more by clicking on the links provided in the summary below or using the above links.
Earning the trust of our customers and partners is the foundation of our business at Lotame. We earn this trust by working to meet our customers’ and partners’ privacy needs and by being transparent in our privacy commitments. We have implemented a privacy program and security controls that enable our customers and partners to operate with the confidence that they can meet their privacy and compliance requirements globally. Maintaining that trust involves making ongoing commitments to our customers and partners. These commitments include:
Global data privacy laws are in a constant state of flux. Every few months, another state or country introduces new legislation or amends legislation designed to protect the Personal Data of its citizens or residents. Treating these as individual checkboxes for legal compliance could become an infinite list of tasks, paralyzing us from innovating privacy solutions at scale. Fortunately, the vast majority of these laws to date share a foundation of common principles. By focusing first on our Privacy Principles, which are our underlying guidelines that we follow to govern our services development, collection, use, storage, and disclosure of Personal Data, Lotame has designed a privacy program that scales to meet the evolving global legal environment related to data protection and privacy.
Lotame is committed to the responsible use of information to help businesses make better decisions, secure their operations, regarding online advertising and deliver personalized content while respecting personal privacy. Lotame’s agility and unique capabilities have made it the leader in the field of responsible identity resolution, taking personal privacy into consideration throughout the process of designing, building, and delivering information products and services.
Lotame offers online tools for individuals to exercise their rights given under various Data Protection and Privacy Laws regarding their Personal Data that Lotame may have. If you are an individual, please visit Lotame’s Privacy Manager portal to exercise your rights under the Data Protection and Privacy Laws applicable to you. If you are a customer or Data Partner of Lotame, please contact your account representative.
Lotame’s Information Security Management System (ISMS) is certified compliant with the ISO/IEC 27001:2013 standard. You can view Lotame’s Certificate of Registration
here.
Lotame has completed ePrivacyseal GmbH’s technical and legal audits and our Audience Management Platform is in compliance with the criteria catalogue of ePrivacyseal GmbH as described in Lotame’s certificate.
Lotame is certified as compliant with the European Interactive Digital Advertising Alliance Self-Regulatory Programme through TrustArc, an independent Certification Provider. You can view Lotame’s Letter of Attestation through TrustArc here.
Lotame has undergone the NAI’s annual compliance review and has been certified as compliant with NAI’s Code of Conduct.
