Learn how this luxury car brand reached more people, more efficiently than cookies with Lotame’s Panorama ID.
Omnicom’s luxury car brand was looking to drive awareness for its line of electric cars and new passenger vehicles. Because third-party data was critical to the brand’s prospecting strategy, they wanted to test the efficacy and reach of a data-enriched cookieless identity solution.
Omnicom enlisted long-standing data solutions partner Lotame for its expertise in high-quality data enrichment and identity.
Lotame Panorama ID™ outperforms cookies with 2X scaled delivery while being 3X cheaper than cookies!
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