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Data-Rich Cookieless Targeting Drives Double the Scale & Cost-Effectiveness

Learn how this luxury car brand reached more people, more efficiently than cookies with Lotame’s Panorama ID.

The Challenge 

Omnicom’s luxury car brand was looking to drive awareness for its line of electric cars and new passenger vehicles. Because third-party data was critical to the brand’s prospecting strategy, they wanted to test the efficacy and reach of a data-enriched cookieless identity solution. 

The Solution

Omnicom enlisted long-standing data solutions partner Lotame for its expertise in high-quality data enrichment and identity.

The Results

Lotame Panorama ID™ outperforms cookies with 2X scaled delivery while being 3X cheaper than cookies!

Fill out the form below to download the case study and dig into the results of this cookieless case study. See for yourself how Lotame can help your business make customer data smarter, faster, and easier to use.