Access global, high-quality addressable audiences from premium publishers. Understand and target consumers more effectively with trusted data at scale.
Data Marketplace Buyers
Access global, high-quality addressable audiences from premium publishers. Understand and target consumers more effectively with trusted data at scale.
Execute true people-based marketing across browsers, devices, and platforms, including social and CTV, with the world’s trusted global marketplace. Lotame data collaboration solutions link attributes and behaviors across first-, second-, and third-party data using our powerful Panorama Identity so you can reach the connected consumer everywhere.
Drive campaign performance with efficient and scalable Lotame Data Exchange pre-packaged audiences available in your DSP today.
Build direct, valuable relationships with premium publishers via data collaboration tools.
Assemble or model your own custom addressable audiences with any / all Lotame data. Or ask our data experts to source new or niche data.
Preserve and maximize addressability across browsers, devices, and platforms – no third-party cookies required.
Activate addressable audiences across Lotame’s extensive omnichannel integration partners, including DSPs, CDPs, social channels, and analytics and measurement platforms.
Fuel planning and modeling for data science with a raw firehose of third-party data from billions of consumer profiles.
Reduction in Cost Per Engagement and 22% reduction in Cost Per Lead thanks to hyper-personalized Lotame addressable audiences
The success of this campaign really begins and ends with data. From prospecting to audience segmentation to personalizing the experience, data played a starring role at every juncture. Tapping into Lotame’s universe of high-quality data made all the difference in enriching our profiles and creating addressable audiences that worked.”
— Managing Partner, OMD EMEA
