Grow your clients’ business — and your own — and ensure the sustainability of your technology.
Platforms
Grow your clients’ business — and your own — and ensure the sustainability of your technology.
Lotame’s data solutions support your supply or demand-side business from the ground up with flexible customer data management, activation, or analytics. With our next-gen data platform Spherical, you can unify, model, enrich, and activate data globally and at scale. Increase targeting reach with our data marketplace and ensure addressability with Panorama Identity solutions that translate data and audiences easily between clients and other platforms.
Serve your clients’ diverse data needs with our next-gen data platform Spherical. Manage onboarding, enrichment, analysis, and activation. Leverage our data collection to use on behalf of all clients for campaign tracking, analytics, and optimization.
Give clients scalable audience targeting capabilities globally and at scale — web, mobile, CTV, etc. — with our trusted data marketplace available in your platform.
Preserve marketer tools and addressability with Panorama Identity solutions, which ensures you, your technology, and your clients are speaking the same language.
Partners from across the digital advertising ecosystem support Panorama ID — DSPs, SSPs, and data sellers
The future of audience addressability will not be one-size-fits-all, and PubMatic’s ongoing partnership with Lotame is part of our commitment to providing publishers and advertisers with a portfolio of independent, future-proofed addressability solutions.”
— SVP, Identity and Marketplace, PubMatic