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Not one, but two, successful Panorama ID campaigns have been shortlisted by the Festival of Media LATAM Awards 2022 for Best Use of Technology! Lotame was shortlisted for our work with MediaMath, Carat, and Mastercard proving cookieless targeting works with Panorama ID in a first-of-its-kind campaign in Latin America. The campaign delivered some incredible … Read more
TL;DR CDPs and DMPs solve different problems. CDPs unify known customer data to power personalization and lifecycle marketing, while DMPs organize anonymous audience data to improve prospecting and advertising reach. Most brands need both — plus the right strategy and support — to connect data, break down silos, and drive smarter, more effective marketing. You … Read more
In the most recent IPA Bellwether survey, the IPA reduced its forecast for 2022 ad spend overall by 1.6%, while predicting another four years of slashed marketing budgets. The numbers paint a bleak future ahead, with nearly half of those surveyed admitting to a pessimistic outlook on the remainder of the year, as inflation soars … Read more
Lotame Panorama IDTM, the first global, people-based, privacy-first and interoperable identity solution for the cookieless open web, won a Gold Stevie® Award in the Technical Innovation of the Year awards category in The 19th Annual International Business Awards®. The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide – … Read more
Introducing Spherical, the next-generation data platform to accelerate your customer data.It’s no surprise that customer data platforms (CDPs) are making a big splash in the global advertising industry. As marketing professionals focus on building up their first-party data, the CDP has become a valuable and essential data tool. But it’s important to remember, a CDP … Read more
In today’s world of increasingly strict data privacy legislation, the legal basics of AdTech agreements are becoming more and more complex. When paired with complex regulatory and compliance issues surrounding brand management, and the allocation of risk and responsibility when negotiating agreements, these issues raise real concerns that can affect advertising campaigns, their performance, and … Read more
First-party data is gold for engaging and retaining existing customers. It’s even more powerful when layered with other high-quality data and modeled for scale. DMPs and CDPs can unite to make this a reality, without the need to rely on third-party cookies. What does this look like? Lotame’s Chris Hogg, Global Head of Platform Sales, … Read more
Last fall, Lotame analyzed the possible financial impact of Apple’s initiative to clock advertising IDs on its phone on the top-line revenue for three of the large media / social media players. At the time, we estimated a $9.85 B impact to four companies (Facebook, Twitter, Snap and YouTube), but with over 80% of that … Read more
