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In the most recent IPA Bellwether survey, the IPA reduced its forecast for 2022 ad spend overall by 1.6%, while predicting another four years of slashed marketing budgets. The numbers paint a bleak future ahead, with nearly half of those surveyed admitting to a pessimistic outlook on the remainder of the year, as inflation soars … Read more
Lotame Panorama IDTM, the first global, people-based, privacy-first and interoperable identity solution for the cookieless open web, won a Gold Stevie® Award in the Technical Innovation of the Year awards category in The 19th Annual International Business Awards®. The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide – … Read more
Introducing Spherical, the next-generation data platform to accelerate your customer data.It’s no surprise that customer data platforms (CDPs) are making a big splash in the global advertising industry. As marketing professionals focus on building up their first-party data, the CDP has become a valuable and essential data tool. But it’s important to remember, a CDP … Read more
In today’s world of increasingly strict data privacy legislation, the legal basics of AdTech agreements are becoming more and more complex. When paired with complex regulatory and compliance issues surrounding brand management, and the allocation of risk and responsibility when negotiating agreements, these issues raise real concerns that can affect advertising campaigns, their performance, and … Read more
First-party data is gold for engaging and retaining existing customers. It’s even more powerful when layered with other high-quality data and modeled for scale. DMPs and CDPs can unite to make this a reality, without the need to rely on third-party cookies. What does this look like? Lotame’s Chris Hogg, Global Head of Platform Sales, … Read more
Last fall, Lotame analyzed the possible financial impact of Apple’s initiative to clock advertising IDs on its phone on the top-line revenue for three of the large media / social media players. At the time, we estimated a $9.85 B impact to four companies (Facebook, Twitter, Snap and YouTube), but with over 80% of that … Read more
This April, families around the world will celebrate Easter. Be a part of their traditions, whether religious or secular, as millions dress in their Sunday best to celebrate, prepare festive family meals, worship or decorate Easter eggs. See our prepackaged segments, available in multiple DSPs such as DV360, or request a custom-made audience.
Lotame’s Panorama ID — a connected identity solution for the open web — has seen incredible growth in the past year among publishers. As of July 2023, it’s now the second most adopted cookieless ID solution in the world deployed by more than 50,000 publishers globally.* Choosy publishers are choosing Lotame Panorama ID. We are … Read more
