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Data is like water. It’s everywhere, in enormous volumes. But just as an entire ocean won’t quench your thirst, all the customer data in the world does you no good if you can’t access it and apply it for your specific purpose. We rarely give the instant availability of treated, usable water any thought. But … Read more
Haga clic aquí para leer en español. Lotame Panorama ID™ was launched in 2020 as the first global people-based, privacy-first identity solution for the open web. Its goal was to future-proof data connectivity and addressability in a cookieless world. Fast forward two years and Panorama ID has done just that, and so much more. Substantial Industry … Read more
What is first party data, how is it collected, and how can you use it to increase campaign ROI?
If we work together, we can give consumers what they want from the digital economy — along with the privacy protections that they need. You won’t find many people in the digital ecosystem who don’t think implementing TCF, a new framework for responsibly obtaining consumer consent and handling consumer data, is a good and necessary … Read more
Not one, but two, successful Panorama ID campaigns have been shortlisted by the Festival of Media LATAM Awards 2022 for Best Use of Technology! Lotame was shortlisted for our work with MediaMath, Carat, and Mastercard proving cookieless targeting works with Panorama ID in a first-of-its-kind campaign in Latin America. The campaign delivered some incredible … Read more
TL;DR CDPs and DMPs solve different problems. CDPs unify known customer data to power personalization and lifecycle marketing, while DMPs organize anonymous audience data to improve prospecting and advertising reach. Most brands need both — plus the right strategy and support — to connect data, break down silos, and drive smarter, more effective marketing. You … Read more
In the most recent IPA Bellwether survey, the IPA reduced its forecast for 2022 ad spend overall by 1.6%, while predicting another four years of slashed marketing budgets. The numbers paint a bleak future ahead, with nearly half of those surveyed admitting to a pessimistic outlook on the remainder of the year, as inflation soars … Read more
Lotame Panorama IDTM, the first global, people-based, privacy-first and interoperable identity solution for the cookieless open web, won a Gold Stevie® Award in the Technical Innovation of the Year awards category in The 19th Annual International Business Awards®. The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide – … Read more
Introducing Spherical, the next-generation data platform to accelerate your customer data.It’s no surprise that customer data platforms (CDPs) are making a big splash in the global advertising industry. As marketing professionals focus on building up their first-party data, the CDP has become a valuable and essential data tool. But it’s important to remember, a CDP … Read more
