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It seems that no matter what condition the digital advertising ecosystem is in, new big fishes will always enter the pond. The latest are retail media networks (RMNs). Born from the likes of Amazon, Walmart, and Tesco, retail media networks have grown massively thanks to the sudden increase in demand for access to a brand’s … Read more
On International Women’s Day, meet a few of the exceptional women who embody Lotame’s values, both in and out of work. Hear in their own words how their successful careers took shape, their hopes for 2023, and what actions they take to take care and support other women. Mariana C. – Data Sales Executive … Read more
We’re thrilled to unveil Lotame’s new brand identity alongside the launch of our end-to-end data collaboration platform Spherical. Debuting today are our new Mission, Tagline, and Visual Identity. But we’re just getting started. Stay tuned for more of our brand identity throughout the year, across the Spherical platform and our owned channels. Onto the good … Read more
What’s in store for 2023? We asked Lotame executives to weigh in on the biggest trends and topics for the new year. Prediction #1: Amazon will unseat Google in big techAmazon is the new (and improved) Google. While the latter holds its death grip firmly on the ad products side of the business, Amazon not … Read more
Data is like water. It’s everywhere, in enormous volumes. But just as an entire ocean won’t quench your thirst, all the customer data in the world does you no good if you can’t access it and apply it for your specific purpose. We rarely give the instant availability of treated, usable water any thought. But … Read more
Haga clic aquí para leer en español. Lotame Panorama ID™ was launched in 2020 as the first global people-based, privacy-first identity solution for the open web. Its goal was to future-proof data connectivity and addressability in a cookieless world. Fast forward two years and Panorama ID has done just that, and so much more. Substantial Industry … Read more
What is first party data, how is it collected, and how can you use it to increase campaign ROI?
If we work together, we can give consumers what they want from the digital economy — along with the privacy protections that they need. You won’t find many people in the digital ecosystem who don’t think implementing TCF, a new framework for responsibly obtaining consumer consent and handling consumer data, is a good and necessary … Read more
Not one, but two, successful Panorama ID campaigns have been shortlisted by the Festival of Media LATAM Awards 2022 for Best Use of Technology! Lotame was shortlisted for our work with MediaMath, Carat, and Mastercard proving cookieless targeting works with Panorama ID in a first-of-its-kind campaign in Latin America. The campaign delivered some incredible … Read more
TL;DR CDPs and DMPs solve different problems. CDPs unify known customer data to power personalization and lifecycle marketing, while DMPs organize anonymous audience data to improve prospecting and advertising reach. Most brands need both — plus the right strategy and support — to connect data, break down silos, and drive smarter, more effective marketing. You … Read more
