CTV vs OTT Advertising: A Guide for Marketers
We’ll explain the distinctions between CTV and OTT advertising, why it’s important to know, and how the two can play an important role in your business’ customer acquisition strategy.
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Lotame Insights Report: Walmart and eBay Lead as Most Promising Retail Media Networks
Poll of over 200 marketers unveils consumer perceptions of brick-and-mortar and digital retail landscapes New York, NY (July 13, 2023) – Lotame, the global technology company that makes customer data smarter, faster, and easier to use, released new insights from a survey examining consumer perceptions of the most promising retail media networks. The survey involved 215 … Read more
How to Target Automotive Audiences and Drive Campaign Results
Did you know that the U.S. auto industry is projected to spend over $14B on digital media by 2020? Check out this auto infographic to learn how to succeed!
Navigating 8 Essential Target Audiences for Travel Campaigns
Trying to reach CPG shoppers for your digital campaigns? Check out Lotame’s new infographic to learn how to succeed!
Connecting with Consumers: Audience Targeting Strategies for CPG Brands
Trying to reach CPG shoppers for your digital campaigns? Check out Lotame’s new infographic to learn how to succeed!
Digital Marketing Analytics: Beginner Tips for Marketers
Digital marketing analytics allow businesses to gather and analyze data to gain insights into consumer behavior, preferences, and patterns. Overall, analytics are at the core of data-driven decision making for most businesses. This article will address what digital marketing analytics are and some specific uses for market research, marketing strategy, campaign planning, and reporting. What … Read more
Retail Media Networks: Exploring the Risks & Rewards
It seems that no matter what condition the digital advertising ecosystem is in, new big fishes will always enter the pond. The latest are retail media networks (RMNs). Born from the likes of Amazon, Walmart, and Tesco, retail media networks have grown massively thanks to the sudden increase in demand for access to a brand’s … Read more
International Women’s Day 2023: Lotame Leaders In and Out of Work
On International Women’s Day, meet a few of the exceptional women who embody Lotame’s values, both in and out of work. Hear in their own words how their successful careers took shape, their hopes for 2023, and what actions they take to take care and support other women. Mariana C. – Data Sales Executive … Read more
Lotame’s New Brand Identity Debuts Today
We’re thrilled to unveil Lotame’s new brand identity alongside the launch of our end-to-end data collaboration platform Spherical. Debuting today are our new Mission, Tagline, and Visual Identity. But we’re just getting started. Stay tuned for more of our brand identity throughout the year, across the Spherical platform and our owned channels. Onto the good … Read more
2023 Predictions: Amazon, Retail Media, Identity, CTV and more
What’s in store for 2023? We asked Lotame executives to weigh in on the biggest trends and topics for the new year. Prediction #1: Amazon will unseat Google in big techAmazon is the new (and improved) Google. While the latter holds its death grip firmly on the ad products side of the business, Amazon not … Read more
