Connecting with Consumers: Audience Targeting Strategies for CPG Brands
Trying to reach CPG shoppers for your digital campaigns? Check out Lotame’s new infographic to learn how to succeed!
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Digital Marketing Analytics: Beginner Tips for Marketers
Digital marketing analytics allow businesses to gather and analyze data to gain insights into consumer behavior, preferences, and patterns. Overall, analytics are at the core of data-driven decision making for most businesses. This article will address what digital marketing analytics are and some specific uses for market research, marketing strategy, campaign planning, and reporting. What … Read more
Retail Media Networks: Exploring the Risks & Rewards
It seems that no matter what condition the digital advertising ecosystem is in, new big fishes will always enter the pond. The latest are retail media networks (RMNs). Born from the likes of Amazon, Walmart, and Tesco, retail media networks have grown massively thanks to the sudden increase in demand for access to a brand’s … Read more
International Women’s Day 2023: Lotame Leaders In and Out of Work
On International Women’s Day, meet a few of the exceptional women who embody Lotame’s values, both in and out of work. Hear in their own words how their successful careers took shape, their hopes for 2023, and what actions they take to take care and support other women. Mariana C. – Data Sales Executive … Read more
Lotame’s New Brand Identity Debuts Today
We’re thrilled to unveil Lotame’s new brand identity alongside the launch of our end-to-end data collaboration platform Spherical. Debuting today are our new Mission, Tagline, and Visual Identity. But we’re just getting started. Stay tuned for more of our brand identity throughout the year, across the Spherical platform and our owned channels. Onto the good … Read more
2023 Predictions: Amazon, Retail Media, Identity, CTV and more
What’s in store for 2023? We asked Lotame executives to weigh in on the biggest trends and topics for the new year. Prediction #1: Amazon will unseat Google in big techAmazon is the new (and improved) Google. While the latter holds its death grip firmly on the ad products side of the business, Amazon not … Read more
Look Past the Pain and Find Your Data’s Untapped Potential
Data is like water. It’s everywhere, in enormous volumes. But just as an entire ocean won’t quench your thirst, all the customer data in the world does you no good if you can’t access it and apply it for your specific purpose. We rarely give the instant availability of treated, usable water any thought. But … Read more
Lotame Panorama ID™ Continues Hockey-Stick Growth
Haga clic aquí para leer en español. Lotame Panorama ID™ was launched in 2020 as the first global people-based, privacy-first identity solution for the open web. Its goal was to future-proof data connectivity and addressability in a cookieless world. Fast forward two years and Panorama ID has done just that, and so much more. Substantial Industry … Read more
What is Zero-Party Data: Zero vs First-Party Data
What is first party data, how is it collected, and how can you use it to increase campaign ROI?
Implementing TCF: Why It Shouldn’t Be So Challenging
If we work together, we can give consumers what they want from the digital economy — along with the privacy protections that they need. You won’t find many people in the digital ecosystem who don’t think implementing TCF, a new framework for responsibly obtaining consumer consent and handling consumer data, is a good and necessary … Read more
