Planning a Campaign for Father’s Day?

Article

How to Activate Audiences Across Any DSP (Without Rebuilding Them Every Time)

Audience portability has quietly become a baseline requirement. Most marketers and agencies don’t run on a single demand-side platform (DSP) anymore. Different DSPs support different inventory, formats, and regions, so activation rarely happens in just one place. As programmatic buying has grown more complex, marketers now juggle multiple buying platforms, data sources, and measurement tools ... Read more

Article

Solving Hard Data Problems Before the Market Catches Up 

The most important shifts in marketing share one thing: data. And the companies that benefited most from those shifts share something too. They solved hard data problems before their competitors saw them coming.  Mobile was once dismissed as niche. Identity resolution lived quietly inside data teams. AI felt too far off to plan for. Today, ... Read more

Article

Customers Still Buy From People: A Conversation with Alison Harding, VP of Data Solutions EMEA at Lotame 

Alison Harding has spent her career in the front lines of advertising’s biggest transformation. She started in classified newspaper sales, knocking on doors and walking the high street. Today, she leads data solutions across EMEA at Lotame, helping brands reach billions of consumers through smarter targeting.  In a recent episode of Meeting You Where You’re At, Alison sat down ... Read more