Alison Harding, Vice President of Data Solutions, EMEA at Lotame, has over 20+ years in advertising and sales and helps brands and agencies access high-quality audience data.
Learn how agencies and media buyers should evaluate data partners before purchasing audience data. Discover the criteria Lotame uses to vet data providers in a data marketplace.
Every four years, the World Cup delivers something marketers crave: mass attention. But attention alone is no longer enough. Today’s global tournaments generate a surge of behavioral signals, from second-screen browsing and social chatter to real-time purchasing and location shifts. The brands that win are not simply the ones that show up during the matches. They’re the ones that understand audiences ... Read more
Discover why data partnerships are becoming essential for modern marketing strategy. Learn how privacy-safe collaboration improves audience insight, targeting, and growth.