Planning a Campaign for Father’s Day?

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Holiday Shopping Trends 2026: Why Behavior — Not Intent — Drives Opportunity for Marketers

See how 2025 holiday shopping trends—especially among Gen Z and Millennials—are shifting and what marketers can do with new AI-driven behavioral insights.

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Q4 Holiday Shopping Audiences: Data-Driven Segments for Holiday Advertising Across EMEA and APAC

Now is the time to start planning and launching your Q4 holiday season campaigns using our holiday shopping audience segments at scale.

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How a Two-Speed Data Strategy Helps Brands Adapt to Microseasonal Trends

The world is moving at extraordinary speed. Viral trends emerge and disappear within days, cultural niches form inside increasingly fragmented bubbles, geopolitical tensions disrupt economic stability, and even traditional seasonal patterns are becoming less predictable.  In this environment, how can marketers build brands with staying power while still responding to constant change?  The answer begins ... Read more