Alison Harding, Vice President of Data Solutions, EMEA at Lotame, has over 20+ years in advertising and sales and helps brands and agencies access high-quality audience data.
TL;DR Summer festival audiences are culturally engaged, experience‑driven consumers who attend music and cultural festivals during peak summer months. Data shows they are affluent, multi‑generational, highly active in sports, food, travel, and streaming media, making them a high‑value audience for marketers across industries. Summer festival season isn’t just about the music anymore. It’s a cultural phenomenon that attracts one of the most behaviorally rich, cross-industry audiences marketers can ... Read more
If marketers had a dollar for every time consumers said one thing and did another…well, they wouldn’t need better data. The growing disconnect between intention and action has made audience behaviour harder to pin down—and easier to misread. Kristen Whitmore, VP of Consumer Intelligence & Analytics at Lotame, breaks down how brands can cut through the noise, rethink their ... Read more
