Back to Basics: What is Data Onboarding in the Omnichannel Era?
What exactly is offline data, and how do you onboard it into an online space, especially with all these data privacy restrictions? Learn more about data onboarding 101.
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Standalone Data Clean Rooms vs Data Collaboration Platforms
In the digital marketing world, the once-hyped standalone data clean room (DCR) is taking a backseat to a new category – comprehensive data collaboration platforms (DCPs). These innovative platforms offer a more holistic and scalable approach to data sharing, analysis, and activation, empowering marketers to unlock the full potential of their data. The Evolution of … Read more
Programmatic Curation: The Path to Transparent Media Buying
Fragmented audiences. Fractured identity signal. A minefield of low-quality inventory. The digital advertising landscape can be treacherous. But programmatic curation emerges as a strategic superpower to help marketers conquer the industry’s biggest pain points. Programmatic curation empowers marketers to: Programmatic curation redefines how ad campaigns are built, bought, and optimized – representing a true paradigm … Read more
CTV Curation: The Key to Success in CTV Advertising
With its ability to streamline and refine the process of programmatic trading, curation has become indispensable in the CTV domain, where the challenge of balancing high costs against limited supply demands expert navigation.
What is Second-Party Data?
Second-party data is essentially someone else’s first party data that you are accessing directly from that source. There is no data aggregator or other “middleman” involved.
Behavioral Targeting vs Contextual Targeting: A Hybrid Approach
Post-cookie targeting has split into two camps. Behavioral targeting vs contextual targeting. But do we really need to pit these techniques against each other? What if digital marketers combined their approach? Could they see better results? We answer those questions below. But first what exactly is contextual and behavioral targeting? The Case for a Hybrid … Read more
A New Chapter in Data Collaboration: A Message from Lotame CEO Andy Monfried
It’s finally happening. The (third-party) cookie is crumbling around us. As the digital marketing landscape faces a(nother) seismic shift, Lotame remains at the forefront of innovation to ensure digital marketers stay a step ahead. In a world moving beyond third-party cookies, our focus isn’t just on adapting to change — it’s about leading it. We’re … Read more
The Power of Data Collaboration Platforms: A Game-Changer in Digital Marketing
TL;DR: In a world moving beyond third-party cookies, data collaboration platforms are essential for marketers. They help combine and analyze internal and external data while respecting privacy, enabling better targeting, insights, and activation. Benefits include centralized data management, advanced analytics, enrichment with external sources, and seamless cross-platform activation. Jump to: Data Collaboration Platforms: What … Read more
2024 Adtech Predictions: Google’s Cookie Challenge, SSP Rise, and the Retail Media Revolution
What will 2024 mean for adtech? We invited the top minds at Lotame to share their insights and forecasts on the key trends and issues that will shape the upcoming year. 1. Google’s Cookie Controversy: Google’s potential delay and abrupt enforcement of its cookie shutdown will create significant disruption in digital marketing, affecting holiday campaigns … Read more
Data Democratization in Marketing: New Trends in Brand-Agency Partnerships
Redefining brand/agency relationships in the age of data democratization The future of marketing relies on not just more data, but more of us being able to utilize it. As someone who works closely with agencies every day, I’ve seen first-hand how data democratization has impacted both how agencies work and what work they do. With … Read more
