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Audiences provided via the Lotame Data Marketplace deliver depth, breadth, and reach to EMEA buyers within AudienceXpress and Beeswax FreeWheel, the global technology platform for the television advertising industry, has today announced a partnership with Lotame, the technology company that makes data smarter, faster, and easier to use for digital marketers, to expand audience data … Read more
What exactly is offline data, and how do you onboard it into an online space, especially with all these data privacy restrictions? Learn more about data onboarding 101.
In the digital marketing world, the once-hyped standalone data clean room (DCR) is taking a backseat to a new category – comprehensive data collaboration platforms (DCPs). These innovative platforms offer a more holistic and scalable approach to data sharing, analysis, and activation, empowering marketers to unlock the full potential of their data. The Evolution of … Read more
Fragmented audiences. Fractured identity signal. A minefield of low-quality inventory. The digital advertising landscape can be treacherous. But programmatic curation emerges as a strategic superpower to help marketers conquer the industry’s biggest pain points. Programmatic curation empowers marketers to: Programmatic curation redefines how ad campaigns are built, bought, and optimized – representing a true paradigm … Read more
With its ability to streamline and refine the process of programmatic trading, curation has become indispensable in the CTV domain, where the challenge of balancing high costs against limited supply demands expert navigation.
Second-party data is essentially someone else’s first party data that you are accessing directly from that source. There is no data aggregator or other “middleman” involved.
Post-cookie targeting has split into two camps. Behavioral targeting vs contextual targeting. But do we really need to pit these techniques against each other? What if digital marketers combined their approach? Could they see better results? We answer those questions below. But first what exactly is contextual and behavioral targeting? The Case for a Hybrid … Read more
It’s finally happening. The (third-party) cookie is crumbling around us. As the digital marketing landscape faces a(nother) seismic shift, Lotame remains at the forefront of innovation to ensure digital marketers stay a step ahead. In a world moving beyond third-party cookies, our focus isn’t just on adapting to change — it’s about leading it. We’re … Read more
TL;DR: In a world moving beyond third-party cookies, data collaboration platforms are essential for marketers. They help combine and analyze internal and external data while respecting privacy, enabling better targeting, insights, and activation. Benefits include centralized data management, advanced analytics, enrichment with external sources, and seamless cross-platform activation. Jump to: Data Collaboration Platforms: What … Read more
What will 2024 mean for adtech? We invited the top minds at Lotame to share their insights and forecasts on the key trends and issues that will shape the upcoming year. 1. Google’s Cookie Controversy: Google’s potential delay and abrupt enforcement of its cookie shutdown will create significant disruption in digital marketing, affecting holiday campaigns … Read more
