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Redefining brand/agency relationships in the age of data democratization The future of marketing relies on not just more data, but more of us being able to utilize it. As someone who works closely with agencies every day, I’ve seen first-hand how data democratization has impacted both how agencies work and what work they do. With … Read more
We’re pleased to announce that Lotame’s end-to-end data collaboration platform, Spherical, has been named as the Number One Leader in the Data Management category in G2’s Winter 2024 Grid Report for the 10th consecutive quarter! In addition to the Top Leader award, Lotame has earned multiple badges from G2 over the past year, including: “The voice … Read more
In recent years, streaming video has surged into the limelight, shaping the media landscape. Streaming now commands a substantial 27% of total TV time in the U.S., fueled by the prevalence of connected devices, present in 77% of U.S. households. This surge in consumption has triggered a revolution in advertising. CTV advertising spend is sprinting … Read more
Data has been termed the ‘new oil’ of the digital age, but it is more than that. It’s the lifeblood of modern businesses, and its efficacy is dependent on how it’s refined, shared, and utilized. But as data privacy regulations tighten around the world, it’s getting harder and harder to tap into the full potential … Read more
The intersection of Martech and Adtech is here, and Lotame plays a role in both, offering smarter, faster and easier ways for companies to drive growth and derive value from customer data. Lotame’s Chief Growth Officer, Alex Theriault, joined The Martech Week’s podcast, Making Sense of Martech, to discuss: Hosted by Juan Mendoza, Making … Read more
Connected TV (CTV) is one of the hottest markets in the ad industry. eMarketer predicts CTV’s annual growth rate will (once again) outpace total digital ad spending in 2023. CTV ad spending continues to expand as more players adopt ads, streaming services increase their ad loads, and people continue to spend more time cord-cutting. CTV will … Read more
We’ll explain the distinctions between CTV and OTT advertising, why it’s important to know, and how the two can play an important role in your business’ customer acquisition strategy.
Poll of over 200 marketers unveils consumer perceptions of brick-and-mortar and digital retail landscapes New York, NY (July 13, 2023) – Lotame, the global technology company that makes customer data smarter, faster, and easier to use, released new insights from a survey examining consumer perceptions of the most promising retail media networks. The survey involved 215 … Read more
Did you know that the U.S. auto industry is projected to spend over $14B on digital media by 2020? Check out this auto infographic to learn how to succeed!
Trying to reach CPG shoppers for your digital campaigns? Check out Lotame’s new infographic to learn how to succeed!
