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As we move further into the year, CMOs are stuck. The digital marketing world just keeps getting more complicated as data becomes both a blessing and a curse. The sheer volume of consumer insights available today is staggering, yet many CMOs find themselves trapped in a data dilemma — forced to choose between cutting costs … Read more
How to Use Data Empowered Political PMPs for Political Marketing As the 2024 election season heats up, political campaign marketers are preparing to reach voters with precision and impact. The stakes are high, and the competition steep for political campaign marketing, making it even more critical for digital marketers to find ways to cut through … Read more
To understand the story of digital advertising, you have to follow the pendulum of power’s arc as it swings back and forth between supply-side platforms (SSPs) and demand-side platforms (DSPs). When cookie-based solutions dominated and put the power on the side of buyers, it seemed DSPs were going to hold on to the top spot … Read more
As the data landscape continues to evolve, gaining actionable data-driven marketing insights is no easy feat. The rapidly expanding volume of data, combined with its fragmentation across various platforms, creates hurdles that have moved beyond the mere collection and reporting of data. Now, cross-referencing, synthesis, and analysis require high degrees of speed, confidence, and agility … Read more
In a move that surprised many, Google has backpedaled on its plan to eliminate third-party cookies from its Chrome browser. This has left the ad industry, which has been scrambling to prepare for a cookieless future, with mixed feelings and many questions. What does this decision mean for the future of advertising? How should publishers … Read more
The digital advertising landscape is undergoing a seismic shift, driven by the impending demise of third-party cookies. This once-reliable tool for tracking user behavior and delivering targeted ads is fading into obsolescence, leaving marketers grappling with uncertainty and a pressing need for innovative solutions. While the future may seem murky, one strategy shines bright as … Read more
We don’t need to tell you first-party data is gold. Digital marketers know that by now. But while some brands and publishers have succeeded in gathering valuable email addresses and mobile IDs, many struggle with scaling and enriching their authenticated user data. This challenge often pushes businesses towards the walled gardens of social media and … Read more
If you were going to be stranded on a desert island, what would you want in your bag? A hammock? Some suncream perhaps? We all think we know what to expect, but what if this deserted island turns out to be just off the coast of Antarctica, rather than the tropical island you’re picturing? All … Read more
In light of the recent news that Oracle is shutting down its advertising business, Lotame is here to help ensure advertisers who use Oracle data products do not experience any disruption to their media planning and campaign delivery. As an 18-year-young independent adtech business with deep data and tech expertise, we are uniquely positioned to … Read more
The death of third-party cookies has ushered in a new era for marketers: the age of anonymity. Reaching and understanding your audience has become a challenge, with a growing disconnect between the data you have and the vast pool of anonymous consumers. This is where using a data collaboration platform (DCPs) and the following DCP … Read more
