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In a move that surprised many, Google has backpedaled on its plan to eliminate third-party cookies from its Chrome browser. This has left the ad industry, which has been scrambling to prepare for a cookieless future, with mixed feelings and many questions. What does this decision mean for the future of advertising? How should publishers … Read more
The digital advertising landscape is undergoing a seismic shift, driven by the impending demise of third-party cookies. This once-reliable tool for tracking user behavior and delivering targeted ads is fading into obsolescence, leaving marketers grappling with uncertainty and a pressing need for innovative solutions. While the future may seem murky, one strategy shines bright as … Read more
We don’t need to tell you first-party data is gold. Digital marketers know that by now. But while some brands and publishers have succeeded in gathering valuable email addresses and mobile IDs, many struggle with scaling and enriching their authenticated user data. This challenge often pushes businesses towards the walled gardens of social media and … Read more
If you were going to be stranded on a desert island, what would you want in your bag? A hammock? Some suncream perhaps? We all think we know what to expect, but what if this deserted island turns out to be just off the coast of Antarctica, rather than the tropical island you’re picturing? All … Read more
In light of the recent news that Oracle is shutting down its advertising business, Lotame is here to help ensure advertisers who use Oracle data products do not experience any disruption to their media planning and campaign delivery. As an 18-year-young independent adtech business with deep data and tech expertise, we are uniquely positioned to … Read more
The death of third-party cookies has ushered in a new era for marketers: the age of anonymity. Reaching and understanding your audience has become a challenge, with a growing disconnect between the data you have and the vast pool of anonymous consumers. This is where using a data collaboration platform (DCPs) and the following DCP … Read more
Forget the cookiepocalypse – 2024 is the year of data collaboration. From big agencies to independent shops, everyone’s integrating data collaboration platforms into their tech stacks. Why the sudden shift? Unlike those fleeting ad tech trends, data collaboration is a strategic imperative in today’s data-rich, privacy-restricted advertising landscape. What is Data Collaboration and Why is … Read more
Let’s be honest, digital marketing is complicated. From the deprecation of third-party cookies to the ever-increasing focus on consumer privacy, marketers have a lot to navigate. In today’s digital world, audience addressability in marketing should be the North Star for brands looking to effectively reach and engage their target audience. Addressability allows marketers to identify … Read more
You’ve got data, but do you know how (best) to use it? In part 1 of this Martech Podcast Q&A, Lotame’s Chief Growth Officer, Alexandra Theriault speaks with Doug Bell, CMO of Chief Outsiders about the rise of data collaboration and why it’s critical in a world without third-party cookies. From the challenges of integrating … Read more
Audiences provided via the Lotame Data Marketplace deliver depth, breadth, and reach to EMEA buyers within AudienceXpress and Beeswax FreeWheel, the global technology platform for the television advertising industry, has today announced a partnership with Lotame, the technology company that makes data smarter, faster, and easier to use for digital marketers, to expand audience data … Read more
