X
Success with Second-Party Data Welcome to Your Own Private Data Exchange Download
Syndicate_FINAL-icon-2.svg

Lotame Syndicate

Powering the Seamless Exchange of Second-Party Data

Lotame Syndicate is a private second-party data marketplace, connecting premium publishers directly with brands, agencies and other participating data buyers.

Data sellers can now monetize their first-party data with complete transparency, while still being able to maintain control over pricing and other commercial terms. And data buyers can use this high-quality second-party data to target audiences not otherwise available, leading to improved campaign performance, and increased campaign size. Lotame Syndicate offers two methods for accessing second-party data: either within the Lotame DMP between DMP clients, or directly through DSPs for greater reach.

Key Benefits
key-benefits-tick.png
Extend Audiences

Access high-quality data not available from 3rd-party data vendors

key-benefits-tick.png
Improve Performance

Reach your niche target audience to increase engagement

key-benefits-tick.png
Total Transparency

No questions regarding the source of the data you are using

key-benefits-tick.png
Maintain Control

You determine what data is shared, for how long, and at what price.

key-benefits-tick.png
Build New Relationships

Expand your network by working directly with other companies to buy & sell second-party data

key-benefits-tick.png
Drive Engagement

Use high-quality data to reach the audience most likely to interact with your messaging

FAQ
What is 2nd-party data?

Second-party data is someone else’s first party data that you can access directly from that source. There is no data aggregator or other “middleman” in the exchange of second-party data. Through a direct relationship with the owner of the first-party data, you are able to define exactly what data is being bought or sold, the price of the data, and any other commercial terms you may require.

Why should I choose 2nd party data?

Second-Party data allows marketers to have the ball in their court, to choose the data sources they feel are most relevant to their campaign optimization, filtering out all the unnecessary data. By cutting out the middleman, marketers can form a direct relationship with the best source of high-quality data. What second-party data may lack in scale, it makes up for with precision, and sometimes, that precision can go very far. Rather than buying a third-party data segment of “moms” from a data aggregator, you can go directly to the publisher of a parents’ magazine to negotiate a deal with them. 2nd party data exchanges offer both the buyer and seller transparency and control over the transaction.

Which companies are selling or buying data through Syndicate?

There are currently dozens of companies buying and selling second-party data through Lotame Syndicate. Reach out to our team at syndicate@lotame.com to find out who is participating.

What is the difference between Syndicate:DMP and Syndicate:Direct?

Lotame Syndicate comes in two “flavors”, offering two ways to access and activate your second-party data. Syndicate:DMP refers to the exchange of second-party data between two Lotame DMP clients, and happens directly inside the DMP. Syndicate:Direct allows the user to send their second-party data directly to a DSP for activation and targeting.

How can I learn more?

We'd love to tell you more about Lotame Syndicate! Contact us at syndicate@lotame.com to set up a time to talk!