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Dr. Martens sees 9X lift in CTR How? With Lotame Panorama ID Learn More

Data Marketplace Buyers

Access global, high-quality addressable audiences from premium publishers. Understand and target consumers more effectively with trusted data at scale.

Create Addressable Audiences Everywhere

Execute true people-based marketing across browsers, devices, and platforms, including CTV, with the world’s largest global marketplace. Lotame data connectivity solutions link attributes and behaviors across first-, second-, and third-party data using our powerful identity platform so you can reach the connected consumer everywhere.

Enrich

Drive campaign performance with efficient and scalable Lotame Data Exchange pre-packaged audiences available in your DSP today.

Build direct, valuable relationships with premium publishers via the Lotame Private Data Exchange.

Assemble or model your own custom addressable audiences with any / all Lotame data. Or ask our data experts to source new or niche data.

Activate

Preserve and maximize addressability across browsers, devices, and platforms – no third-party cookies required.

Activate addressable audiences across Lotame’s extensive omnichannel integration partners, including DSPs, CDPs, social channels, and analytics and measurement platforms. 

Fuel planning and modeling for data science with a raw firehose of third-party data from billions of consumer profiles.

What Buyers Care About

See for yourself what data connectivity can do to help you understand, reach, and acquire customers in trusted, privacy-safe ways across all screens.

Drive campaign performance with high-quality, premium data at scale from the world’s largest data marketplace

Easily access the rich data you need for personas, insights, targeting, and more

Build seamless, direct second-party relationships with publishers

Tap into our local data expertise for custom insights or niche data needs

Solutions as Unique as Your Needs