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[Webinar] Beyond Silos: Data Collaboration Strategies for Marketing Success

Beyond Silos: Data Collaboration Strategies

Fill out the form below to for valuable insights on how to maximize first-party data generation and activation beyond just your known customers. 

This year will be a transformative year for digital marketers, as the cookie finally makes its long-anticipated exit. First-party data is center stage as marketers look for fresh opportunities to preserve addressability and scale. Watch this immersive virtual fireside, Beyond Silos: Data Collaboration Strategies for Marketing Success where you’ll hear from two Lotame clients Advance Local, award-winning journalism and media company, and RE/MAX, the number-one real estate company. They’ll share their Data Collaboration journey with emphasis on:

  • Connectivity: Successfully reaching both logged-in and web visitors 
  • Analytics: Fine-tuning media placements for optimal performance
  • Budget Preservation: Effectively reducing media waste through strategic data collaboration

Data collaboration goes beyond executing overlap analysis. We’ll also delve into strategies for maximizing first-party data generation and activation beyond just your known customers. 

Prepare to gain invaluable insights that will redefine your approach to digital marketing in 2024 and beyond. 

Speakers include: 

  • Josh Culver, Executive Director of Integrated Marketing, RE/MAX
  • Grant Whitmore, Vice President, Programmatic Revenue and Ad Technology, Advance Local
  • Alexandra Theriault, Chief Growth Officer, Lotame
  • Andy Monfried, CEO & Founder, Lotame

Fill out the form below to watch the recording.