Fill out the form below to for valuable insights on how to maximize first-party data generation and activation beyond just your known customers.
This year will be a transformative year for digital marketers, as the cookie finally makes its long-anticipated exit. First-party data is center stage as marketers look for fresh opportunities to preserve addressability and scale. Watch this immersive virtual fireside, Beyond Silos: Data Collaboration Strategies for Marketing Success where you’ll hear from two Lotame clients Advance Local, award-winning journalism and media company, and RE/MAX, the number-one real estate company. They’ll share their Data Collaboration journey with emphasis on:
- Connectivity: Successfully reaching both logged-in and web visitors
- Analytics: Fine-tuning media placements for optimal performance
- Budget Preservation: Effectively reducing media waste through strategic data collaboration
Data collaboration goes beyond executing overlap analysis. We’ll also delve into strategies for maximizing first-party data generation and activation beyond just your known customers.
Prepare to gain invaluable insights that will redefine your approach to digital marketing in 2024 and beyond.
Speakers include:
- Josh Culver, Executive Director of Integrated Marketing, RE/MAX
- Grant Whitmore, Vice President, Programmatic Revenue and Ad Technology, Advance Local
- Alexandra Theriault, Chief Growth Officer, Lotame
- Andy Monfried, CEO & Founder, Lotame
Fill out the form below to watch the recording.