This year will be a transformative year for digital marketers, as the cookie finally makes its long-anticipated exit. First-party data is center stage as marketers look for fresh opportunities to preserve addressability and scale. Watch this immersive virtual fireside, Beyond Silos: Data Collaboration Strategies for Marketing Success where you’ll hear from two Lotame clients Advance Local, award-winning journalism and media company, and RE/MAX, the number-one real estate company. They’ll share their Data Collaboration journey with emphasis on:
Data collaboration goes beyond executing overlap analysis. We’ll also delve into strategies for maximizing first-party data generation and activation beyond just your known customers.
Prepare to gain invaluable insights that will redefine your approach to digital marketing in 2024 and beyond.
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