As more consumer data is created on a daily basis, your brand needs better ways to collect and curate this valuable information in a centralized platform in order to shape it into insights and activate it to drive outcomes.
Lotame provides the tools to easily collect and organize event-level data -- such as clicks, searches, video views -- from consumer interactions with your sites, apps and content across desktop, mobile, and connected devices. We also make it easy to enrich that data with attributes and behaviors from second- and third- party data sources, and make the resulting audience segments available to other platforms such as DSPs, SSPs, ad exchanges, CRM, CMS, analytics, Connected TV and OTT to be used for targeted advertising, personalization, content customization, and beyond! Our superior API data collection and support tools allow you to collect more granular data. The more data you have at your disposal, the deeper the insights you can gather about your consumers.
Lotame Onboarding can help bring your owned and managed CRM, subscription or other offline data sources online to be matched with other data in a privacy-compliant manner for a 360 degree view of your consumers across screens. Gain valuable insights into your holistic audience to develop more relevant campaigns and products, and increase engagement.
Lotame’s Device Graph determines relationships that exist between billions of signals flowing from desktops, smartphones, tablets, and connected devices such as smart TVs. Through this device graph technology, different devices can be mapped together, creating significant opportunities to better understand your consumer’s journey and to reach customers with relevant messaging for the device they are on.
With Data Stream, brands can gain access to an always-on firehose of their own first-party data, consumer attribute and behavioral enrichment data from Lotame’s global data marketplaces, and/or Lotame’s Device Graph technology, which connects customer data across devices and platforms, driving engagement anywhere and on any screen. This firehose can be used to power your individual data science and data needs, including product and content recommendation engines, personalized experiences and messaging, and other proprietary modeling. We supply the data, and your data scientists take it from there, working outside the limits of a traditional DMP to fuel even the most advanced data-driven applications.
If you collect and use consumer data from Europe, it is your responsibility to define your company's policy regarding GDPR compliance and establish a lawful basis for collecting and processing that data.
Lotame’s Consent Management tool provides you with the ability to communicate and manage the application of consent information to the functions provided by Lotame products and platform.