X
Free eBook
6 Steps to Monetizing Your Data Ready to Sell Your Data? Download Now

Lotame Connect

Connect_orange
Collect Anywhere, Use Everywhere

Behavioral and transactional data are key ingredients in introducing yourself to prospects, and creating meaningful relationships with customers. Being able to collect, organize, and activate that data is fundamental to your success. Lotame Connect gives you the ability to collect data from online and offline sources, map together, and determine the relationships that exist between billions of signals flowing from desktops, smartphones, tablets, and connected devices such as smart TVs. From there, we supply the tools and the flexibility to take that data outside the limits of the traditional DMP with API support and endless activation channels.

iStock-902112924.jpg
01
Event-Level Data Collection

As more consumer data is created on a daily basis, your brand needs better ways to collect and curate this valuable information in a centralized platform in order to shape it into insights and activate it to drive outcomes.

Lotame provides the tools to easily collect and organize event-level data -- such as clicks, searches, video views -- from consumer interactions with your sites, apps and content across desktop, mobile, and connected devices. We also make it easy to enrich that data with attributes and behaviors from second- and third- party data sources, and make the resulting audience segments available to other platforms such as DSPs, SSPs, ad exchanges, CRM, CMS, analytics, Connected TV and OTT to be used for targeted advertising, personalization, content customization, and beyond! Our superior API data collection and support tools allow you to collect more granular data. The more data you have at your disposal, the deeper the insights you can gather about your consumers.

iStock-1029101506.jpg
02
Data Onboarding

Lotame Onboarding can help bring your owned and managed CRM, subscription or other offline data sources online to be matched with other data in a privacy-compliant manner for a 360 degree view of your consumers across screens. Gain valuable insights into your holistic audience to develop more relevant campaigns and products, and increase engagement.

Learn More
iStock-871572700.jpg
03
Device Graph

Lotame’s Device Graph determines relationships that exist between billions of signals flowing from desktops, smartphones, tablets, and connected devices such as smart TVs. Through this device graph technology, different devices can be mapped together, creating significant opportunities to better understand your consumer’s journey and to reach customers with relevant messaging for the device they are on.

Learn More
iStock-1132382118.jpg
04
Data Stream

With Data Stream, brands can gain access to an always-on firehose of their own first-party data, consumer attribute and behavioral enrichment data from Lotame’s global data marketplaces, and/or Lotame’s Device Graph technology, which connects customer data across devices and platforms, driving engagement anywhere and on any screen. This firehose can be used to power your individual data science and data needs, including product and content recommendation engines, personalized experiences and messaging, and other proprietary modeling. We supply the data, and your data scientists take it from there, working outside the limits of a traditional DMP to fuel even the most advanced data-driven applications.

Learn More
iStock-1018922344.jpg
05
Consent Management

If you collect and use consumer data from Europe, it is your responsibility to define your company's policy regarding GDPR compliance and establish a lawful basis for collecting and processing that data.

Lotame’s Consent Management tool provides you with the ability to communicate and manage the application of consent information to the functions provided by Lotame products and platform.

iStock-902112924.jpg
iStock-1029101506.jpg
iStock-871572700.jpg
iStock-1132382118.jpg
iStock-1018922344.jpg
Other Lotame Products
Lab_purple
Lotame LAB
Build Audiences That Perform

Build, segment, and scale custom audiences to power omnichannel marketing campaigns that drive consumer engagement and acquisition.

Find out more
Analytics_turquoise
Lotame Analytics
Actionable Audience Insights

Get a 360 degree view of the attributes and behaviors associated with consumers on the path to purchase, and transform those learnings into optimized custom targeting segments.

Find out more
Data_Exchange_blue
Lotame Data Exchange
World’s Largest 2nd and 3rd Party Data Marketplace

Thousands of 2nd and 3rd party data segments, including exclusive publisher-direct audiences, industry-leading Lotame Precision Demographics, and ACR-driven TV audiences.

Find out more