Lotame Private
Data Exchange

Trusted Data Relationships Made Easy

Lotame PDX directly connects high-quality publishers and brands from around the world with highly regarded buyers in a transparent, flexible and trusted environment. Authenticated second-party and niche third-party providers use Lotame PDX to package, price and make those premium datasets easily accessible. Buyers, in turn, can make more informed decisions with clear insight into data sources, collection practices and IAB quality standards. The platform enables easy access to audience segments through most major distribution channels.

Key Benefits

  • TRANSPARENCY: With Lotame PDX, buyers know exactly how the data is sourced and collected, and what standards it meets. Sellers are upfront about how data may be used and who they wish to partner with.

  • FLEXIBILITY & CONTROL:  A variety of data types, delivery channels and applications gives buyers the flexibility to find and activate exactly what they need. Sellers control who they sell to, data leakage, packaging and commercial terms how they want.

  • TRUST: Lotame has developed longstanding relationships with high-end buyers and often exclusive trusted partnerships with premium data sellers. We vet and verify every partner to meet privacy-compliance standards and monitor data quality and integrity.

  • ON-DEMAND DATA EXPERTISE: As a trusted data solutions provider, Lotame knows what kinds of data buyers want and what actually sells. We lend our expertise to both sides of the table to match the right partners.

Activate Across Major Platforms Such As