At Lotame, we pride ourselves on being 100% media agnostic, so our clients can bring data into the platform from any source, and send audiences out of the platform for activation anywhere. To achieve this, we’ve partnered with every major ad platform to help our clients be successful wherever they want to be. Additionally, we have strategic partnerships in place to offer a unique approach to your data strategy. Learn how you can benefit.
Lotame supports integrations with all major advertising, technology and marketing platforms, giving you the freedom to decide where and how to activate your data. Lotame data is available in every major DSP and exchange, including Google, AppNexus, The Trade Desk, Turn, TubeMogul, Videology, Tremor Media, Yahoo, DataXu, and more.
Panorama ID is freely accessible and interoperable across the global open web. Lotame partners with SSPs, DSPs, and Data Partners to create growth and value for all across the ecosystem. With Panorama ID, media owners can increase inventory and enable marketers to target first- and third-party audience data in any cookieless environment. Marketers gain privacy-safe addressability at scale and support of essential tools such as frequency capping, optimization, and measurement.
Lotame has partnered with LiveRamp, the industry-leader in offline-to-online data matching and identity resolution to offer a fully managed data onboarding service, allowing clients to bring offline data directly into Lotame’s DMP. With all of your data online and in the same place, you can use it to create the most effective ad campaigns, compelling content, and insightful reporting & analytics — efficiently and cost-effectively.
Our partners help power innovative solutions that not only drive successful marketing initiatives for our clients, but also accelerate their growth through increased visibility. To join our roster of industry-leading partners, or to learn how we can better work together, contact us for more information.