At Lotame, we pride ourselves on being 100% media agnostic, so our clients can bring data into the platform from any source, and send audiences out of the platform for activation anywhere. To achieve this, we’ve partnered with every major ad platform to help our clients be successful wherever they want to be. Additionally, we have strategic partnerships in place to offer a unique approach to your data strategy. Learn how you can benefit.
Lotame supports integrations with all major advertising and marketing platforms, giving you the freedom to decide where and how to activate your data. Lotame data is available in every major DSP and exchange, including Google, AppNexus, The Trade Desk, Turn, TubeMogul, Videology, Tremor Media, Yahoo, DataXu, and more. Click here for a representative sample of the most popular integrations available today.
Lotame and Survata, the leading technology-driven advertising and media research company, have partnered to deliver Lotame Research. The scale and reach you’ve come to expect from your Lotame audiences can be harnessed for market research to better understand campaign effectiveness, ad recall, and brand favorability across Survata’s proprietary network. Lotame customers can now validate their own first-party audiences to uncover new, valuable insights.
Lotame has partnered with LiveRamp, the industry-leader in offline-to-online data matching and identity resolution to offer a fully managed data onboarding service, allowing clients to bring offline data directly into Lotame’s DMP. With all of your data online and in the same place, you can use it to create the most effective ad campaigns, compelling content, and insightful reporting & analytics — efficiently and cost-effectively.
Lotame has partnered with Are You A Human, a leading bot-detection and human verification service provider, to provide advertisers and their agencies the ability to quickly and easily identify non-human traffic and create new bot-free audiences for ad targeting, analysis, content personalization, and more. Now you can remove all profiles identified as bots by Are You a Human’s best-of-breed detection technology to reduce wasted ad spend, decrease bot traffic, and increase conversions.
Our partners help power innovative solutions that not only drive successful marketing initiatives for our clients, but also accelerate their growth through increased visibility. To join our roster of industry-leading partners, or to learn how we can better work together, contact us for more information.