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Ignite Americas

Ignite Conference Series

May 17th | New York
The High Line Hotel

Lotame IGNITE AMERICAS

SPARK DATA INNOVATION & TRANSFORMATION

On Thursday, May 17th, Lotame hosted the inaugural Lotame Ignite Americas at The High Line Hotel in New York City. Ignite brought together over 175 senior executives from Lotame’s marketer, publisher, and agency client base in the Americas for a half-day of agenda content centered around this year’s theme, Spark Data Innovation and Transformation. Ignite tackled topics like data quality, rising above the clouds and walled gardens, an audience evolution for TV, and structuring your organization for success.

View the Executive Summary Report for 2018 Ignite highlights and key takeaways. Recorded sessions will become available soon on Lotame’s YouTube page. Be sure to subscribe! Check out event photos in our Facebook album.

In the News:
Lotame’s Ignite Americas Conference Focuses on the Power of Data -MediaVillage 

2018 Agenda Schedule
12:00 pm
Registration & Welcome Networking Lunch
1:00 pm
Welcome Remarks & Opening Keynote: Rising Above the Clouds & Walled Gardens

Presenters: 
– Alex Theriault, Vice President, Client Success, Lotame
– Andy Monfried, Founder & CEO, Lotame

1:25 pm
Panel Discussion: A Data Quality Revolution - The Impact of Accuracy on ROI

Moderator:
Ryan Rolf, VP of Data Solutions, Lotame

Panelists: 
– Alex Andreyev, VP, Partner, Integrated Investment, Universal McCann Worldwide
– Chris Kelly, Founder & CEO, Survata
– Joyce Lee, Director, Global Data Sales Strategy, OATH
– Michelle Mirshak, VP, Data Architecture & Platforms, Spark Foundry

2:05 pm
Fireside Chat: Structuring Your Organization for Data Success

Moderator:
Kristen Schreck, Senior Director, Client Success Strategy – Americas, Lotame

Presenters:
– James Gray, Director of Product, Big Data, Phunware
– Wynne Leung Kim, Head of Audience Strategy & Data Platform, IBM

2:40 pm
Coffee & Networking Break
3:05 pm
Panel Discussion: Moving Beyond the Demo - An Audience Evolution for TV

Moderator:
Tyler Blot, Business Development Lead – aiTV, Lotame

Panelists: 
– Jen Colwell, Director, Ad Sales and Market Research, NBC Entertainment
– Chris Frazier, VP, Business Intelligence, Cadent Network
– Jason Burke, VP, Strategy, clypd

3:40 pm
Fireside Chat: The Art of Storytelling Through Data

Moderator: Brian O’Connor, VP, Product & Customer Solutions, Lotame

Panelists:
– Claire BeDell, VP, Platform Strategy, EMX Digital
–  Alejandro Matos, Digital Marketing Director, Omnicom Media Group, Dominican Republic & The Caribbean
– Eric Smith, Executive Director for eEffective/Technology, Mediassociates

4:15 pm
What’s Next? Lotame Product Innovations

Pierre Diennet, Director, Product Innovation, Lotame

4:45 pm
Guest Keynote & Fireside Chat: Buckle Up! Making Sense of Marketing Chaos

Terence Kawaja, Founder & CEO, LUMA Partners

5:15 pm
Closing Remarks

Andy Monfried, Founder & CEO, Lotame

5:30 pm
Cocktails on the Patio
Agenda as of May 2, 2018 and subject to change.
Speakers
Guest Speakers
Alex Andreyev
VP, PARTNER, INTEGRATED INVESTMENT, UNIVERSAL MCCANN WORLDWIDE
Claire BeDell
VP, PLATFORM STRATEGY, EMX DIGITAL
Thomas Benedict
HEAD OF STRATEGIC PARTNERSHIPS, SURVATA
Jason Burke
VP, STRATEGY, CLYPD
Jen Colwell
DIRECTOR, AD & SALES AND MARKET RESEARCH, NBC ENTERTAINMENT
Chris Frazier
VP, BUSINESS INTELLIGENCE, CADENT NETWORK
James Gray
DIRECTOR OF PRODUCT, BIG DATA, PHUNWARE
Terence “Terry” Kawaja
FOUNDER & CEO, LUMA PARTNERS
Chris Kelly
FOUNDER & CEO, SURVATA
Joyce Lee
DIRECTOR, GLOBAL DATA SALES STRATEGY, OATH
Alejandro Matos
DIGITAL MARKETING DIRECTOR, OMNICOM MEDIA GROUP, DOMINICAN REPUBLIC / THE CARIBBEAN
Michelle Mirshak
VP, DATA ARCHITECTURE & PLATFORMS, SPARK FOUNDRY
Wynne Leung Kim
HEAD OF AUDIENCE STRATEGY & DATA PLATFORM, IBM
Eric Smith
EXECUTIVE DIRECTOR FOR eEFFECTIVE/TECHNOLOGY, MEDIASSOCIATES
Lotame Speakers
Tyler Blot
SALES & BUSINESS DEVELOPMENT LEAD - aiTV
Pierre Diennet
DIRECTOR, PRODUCT INNOVATION
Andy Monfried
FOUNDER & CEO
Brian O'Connor
VP PRODUCT & CUSTOMER SOLUTIONS
Ryan Rolf
VP, DATA SOLUTIONS
Kristen Schreck
SENIOR DIRECTOR, CLIENT STRATEGY & ENGAGEMENT
Alex Theriault
VP, CLIENT SUCCESS
Sponsors

Interested in getting your brand in front of an exclusive senior audience in 2018? Email events@lotame.com

Watch the Videos and Get a Sneak Peek

Experience Lotame Ignite for yourself by previewing recorded presentations and panels sessions from past Ignite Conferences. Hear from Lotame clients on stage as well as testimonials on why clients love working with us!