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Ignite Americas

Ignite Conference Series

October 24th, 2019 | New York
TheTimesCenter, 242 West 41st Street, New York, NY 10036

Igniting Connections: People + Data + Technology

Lotame Ignite Americas Conference is a half-day event that took place on Thursday, October 24th, from 12pm-6:30pm at TheTimesCenter in New York where attendees heard use cases and best practices, and left with actionable takeaways from clients and industry leaders. Ignite combines the power of connecting people and technology for data-driven results which translates to this year’s conference theme, Igniting Connections: People + Data + Technology. View the final agenda below and stay tuned for an Executive Summary Report recap – coming soon!

Who Attended: 225 senior executives from publishers & media companies, and agencies & marketers. Network with executives and their teams responsible for: Advertising; Audience Development; Content Development; Consumer Marketing; Data Licensing; Customer Acquisition; Customer Engagement; Plus, power users of Lotame’s Unstacked Data Solutions

NEW! Professional Headshot Station for Attendees: We introduced a brand new professional headshot station during the registration and welcome networking lunch, afternoon refreshment break, and the closing cocktail reception. Sponsored by AnalyticsIQ    

Attendee Raffle for Bose Wireless Headphones On-site !
We had a raffle station set up throughout registration, lunch and the afternoon networking break. One lucky winner was announced after the coffee break. Sponsored by Acxiom

2019 Agenda
12:00 pm
Registration & Welcome Networking Lunch

Registration lanyards sponsored by Webbula

1:00 pm
Welcome Remarks & Opening Keynote: A Declaration of Data Independence

Presenters: 
– Alex Theriault, Vice President, Client Success, Lotame
– Adam Solomon, CMO, Lotame
– Andy Monfried, Founder & CEO, Lotame

1:25 pm
Panel: Creating Connections in a Disconnected World

Presenters:
– Omar Abdala, Chief Data Scientist, Lotame
– Ajit Thupil, Senior Vice President Identity, Tapad
– Rob Spratlen, SVP Digital Media, Audience Science at Viacom

1:55 pm
Panel: A Star is Born: 2nd Party Data

Moderator:
– Aruna Paramasivam, GM, Data Marketplace

Panelists:
– Jenny Brodowsky, Data Sales Leader, IBM Watson Advertising
– Peter Candito, Director of Digital Audience Solutions & Business Development, BusinessWatch Network
– Ali Gordon,Director of Programmatic Sales, Fluent
– Annie Tan, Director, Data Architecture, Spark Foundry

 

2:25 pm
Finding Your Audience: Targeting Decision Makers & Converters

Moderator:
– 
Lana Warner, Manager, Client Strategy & Engagement, Lotame

Presenters:
– Tanya Coss, Paid Media Specialist, IBM
– Jeff Daker, Executive Director of Audience Solutions, POLITICO
– Raphael Rivilla, Partner/Media and Connections Planning, Marcus Thomas

2:55 pm
Coffee & Networking Break

Enter Acxiom’s sponsored raffle before the end of the coffee break. Winner gets wireless Bose headphones!

3:20 pm
Panel: TV + Digital Audience Activation

Moderator: Tricia Masturzo, Director of Data & Advanced TV Solutions

Panelists:
– Frans Vermeulen, Chief Operating Officer, Tru Optik
– Jesse Math, VP of Display & Social, OTT Lead at ForwardPMX
– Joy Ross, SVP, Global Demand Strategy, EMX

3:50 pm
Fireside Chat: CCPA Countdown: What’s Next?

Presenters: 
– Grant Whitmore, SVP, Chief Digital Operations Officer, Tribune Publishing Company
– Tiffany Morris, General Counsel & Vice President of Global Privacy

4:20 pm
Unstacking Lotame’s Product Roadmap: Igniting Connectivity

Presenters:
– Pierre Diennet, Senior Director of Data Products, Lotame
– Brian O’Connor, VP, Lotame

4:45 pm
Guest Keynote: Data is Beautiful

David McCandless, Founder, Information is Beautiful – Learn More

5:25 pm
Closing Remarks

– Andy Monfried, Founder & CEO, Lotame

5:30 pm
Cocktail Reception + Guest Keynote Book Signing!

Guest keynote speaker David McCandless will be signing copies of his book, Knowledge is Beautiful, during the reception. All Ignite attendees will receive a copy as a part of their welcome gift!.

Agenda as of October 15, 2019 and subject to change.
Speakers
2019 Guest Speakers
Peter Candito
DIRECTOR OF DIGITAL AUDIENCE SOLUTIONS, BUSINESSWATCH NETWORK (BWN)
Jenny Brodowsky
DATA SALES LEADER, IBM WATSON ADVERTISING
Ali Gordon
DIRECTOR OF PROGRAMMATIC SALES
Tanya Coss
PAID MEDIA SPECIALIST, IBM
Jeff Daker
EXECUTIVE DIRECTOR OF AUDIENCE SOLUTIONS, POLITICO
Jesse Math
VP of DISPLAY & SOCIAL, OTT LEAD, FORWARDPMX
David McCandless
FOUNDER, INFORMATION IS BEAUTIFUL
Raphael Rivilla
PARTNER/MEDIA AND CONNECTIONS PLANNING, MARCUS THOMAS
Joy Ross
SVP, GLOBAL DEMAND STRATEGY, EMX
Rob Spratlen
SVP DIGITAL MEDIA, AUDIENCE SCIENCE AT VIACOM
Annie Tan
DIRECTOR, DATA ARCHITECTURE, SPARK FOUNDRY
Ajit Thupil
SENIOR VICE PRESIDENT IDENTITY, TAPAD
Grant Whitmore
SVP, CHIEF DIGITAL OPERATIONS OFFICER, TRIBUNE PUBLISHING
Frans Vermeulen
CHIEF OPERATING OFFICER, TRU OPTIK
2019 Lotame Speakers
Omar Abdala
Chief Data Scientist
Pierre Diennet
SENIOR DIRECTOR, DATA PRODUCTS
Andy Monfried
FOUNDER & CEO
Tiffany Morris
GENERAL COUNSEL & VP OF GLOBAL PRIVACY
Tricia Masturzo
DIRECTOR OF DATA & ADVANCED TV SOLUTIONS
Brian O'Connor
VP, PRODUCT & CUSTOMER SOLUTIONS
Aruna Paramasivam
GM, DATA MARKETPLACE
Adam Solomon
CHIEF MARKETING OFFICER
Alex Theriault
VP, CLIENT SUCCESS
Lana Warner
MANAGER, CLIENT STRATEGY & ENGAGEMENT
Sponsors

Interested in getting your brand in front of an exclusive senior audience in 2019? Lock in a sponsorship today by emailing us at events@lotame.com

Watch the Videos and Get a Sneak Peek

Experience Lotame Ignite for yourself by previewing recorded presentations and panels sessions from past Ignite Conferences. Hear from Lotame clients on stage as well as testimonials on why clients love working with us!