Wego, the leading travel site in APAC, announced today a partnership with Lotame, the leading Data Management Platform (DMP) in the Asia Pacific.
Big Data has transformed marketing and advertising forever. Marketers, agencies and publishers need a way to collect, unify and activate huge volumes of audience data — to efficiently reach highly-valued targets with relevant content and creative.
Lotame delivers Maximum Audience Impact. Our unifying DMP (Data Management Platform) helps marketers and publishers drive more revenue, efficiency and engagement through the power of audience data. Working as trusted partners, we help our customers transform the way they do business. Providing an unmatched level of industry knowledge and technical service to help them master the complexities of Big Data and gain the impact they need. Today and in the future.