Acquisition solidifies Lotame as the global leader in delivering truly unified audience relationship management anywhere anytime
Big Data has transformed marketing and advertising forever. Marketers, agencies and publishers need a way to collect, unify and activate huge volumes of audience data — to efficiently reach highly-valued targets with relevant content and creative.
Lotame delivers Maximum Audience Impact. Our unifying DMP (Data Management Platform) helps marketers and publishers drive more revenue, efficiency and engagement through the power of audience data. Working as trusted partners, we help our customers transform the way they do business. Providing an unmatched level of industry knowledge and technical service to help them master the complexities of Big Data and gain the impact they need. Today and in the future.