Welcome to Lotame

A longtime presence in the data management and marketplace arena, Lotame closed off its data-driven ad network to new customers in August in the hopes of building more interest in its data management platform, Crowd Control – the move was successful, with a dozen new publishers and content groups signing up for the DMP. AdMonsters caught up with Lotame COO and General Manager Adam Lehman to talk about shutting down the ad network, privacy perils, data licensing and what confounds publishers most when approaching data monetization.