Back to Basics: What are KPIs?
What are KPIs? Key Performance Indicators, commonly referred to as KPIs, are a benchmark for success or failure for any given campaign. Here are some examples.
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5 Steps to Becoming a Programmatic Genius
Becoming savvy in programmatic isn’t as difficult as many make it seem, and you don’t need to have an intricate knowledge of the programmatic ecosystem to be successful.
Best Practices for Building Audiences in a DCP
Some tips from our audience-building experts on how to build even better audiences on the Lotame platform for increased engagement.
Under the Hood with Lotame’s Ross McMillan
Ross McMillan, Lotame’s Senior Sales Manager in EMEA has helped clients in every industries deploy data management platforms, and has some advice to be successful.
Audience Extension vs Audience Enrichment
Target users based on behaviors they’ve displayed off-site or to reach users on other properties. Extension and Enrichment increase reach.
Questions to Ask Your 3rd-Party Data Provider
Not sure how to choose a 3rd-party data provider? Lotame has put together a list of questions to ask your data partners to make sure you understand the quality you are getting.
Under the Hood with Lotame’s Nick Martin
As Lotame’s Director of Global Client Success, here is a taste of what keeps Nick busy on his quest to make all of Lotame’s DMP clients happy and successful.
Omar Abdala Receives AMA 4 Under 40 Award for Data Analytics Innovation
Lotame’s Chief Data Scientist, Omar Abdala, has been awarded 4 under 40 award by the American Marketing Association, given to individuals for significant contributions to the field of marketing.
Using Audiences to Deliver Personalized Content
DMPs and content management systems (CMSs) can work together to deliver relevant content for your site visitors to increase your loyal user base and their engagement levels.
Why Nonprofits Need to Focus on Their Data
Many nonprofit organizations struggle to use data in a way that furthers their mission. Data can be used to find new donors or increase donations from existing donors, but data can also be used to figure out where your donations should be targeted.
