Lotame Named to Deloitte Technology Fast 500™ for Second Consecutive Year

Deloitte Technology Fast 500

The leading independent DMP named one of the fastest growing companies in North America two years running by Deloitte NEW YORK, NY – (November 9, 2017) –  Lotame, the leading independent data management platform (DMP), as well as the most trusted and comprehensive data exchange, today announced that it has been named to the Deloitte … Read more

Back to Basics: What is Header Bidding?

What is Header Bidding?

In the never-ending talk soup of the AdTech ecosystem, our vocabulary doesn’t seem to stay stagnant for long. One hot buzzword on everyone’s lips these days is header bidding. In this edition of our Back to Basics series, we’ll break down what exactly header bidding is, and why it is important to care about. What … Read more

Lotame Named “Global DMP of the Year”

Lotame shortlisted for Global DMP of the Year by ABBI Awards

Lotame is thrilled to announce that we have been named the “Global DMP of the Year” as part of the 2017 ABBI Awards! GABBCON’s Audience Based Buying Innovation (ABBI) awards have selected Lotame as the top data management platform, beating out Salesforce and Adobe for this honor Why is Lotame the Top Data Management Platform? Lotame’s … Read more

Why You Should Share Data with Others in Your Organization

Why you should share data between departments in your organization

Data, proper analytics, and related reports are crucial for making good business decisions in today’s world. But even the most actionable and remarkably useful data is a waste if the proper parties are not making use of it. Particularly when it comes to separate departments and decision makers, if they never see relevant data, then … Read more

The Benefits of Cross-Device Marketing

The Benefits of Cross-Device Marketing

At one time, online marketing was remarkably simple. All internet traffic came from a single source: desktop PCs. But as technology advanced, all of that changed. Today, customers use a variety of platforms to browse, shop and engage on the internet. Some of those platforms include mobile, desktop, mini PCs or tablets, smart devices like … Read more

Lotame DMP Wins 2 Awards for Great User Experience

What is the best DMP?

Lotame is proud to share some amazing news: our data management platform has just been awarded the Rising Star Award for 2017 and the prestigious Great User Experience Award by FinancesOnline. This software review platform featured our product in a detailed Lotame Review, where their experts enthusiastically analyzed how our DMP helps marketers and agencies alike get real results … Read more

Lotame Announces Integration with Survata to Create Segment Validation

Survata partners with Lotame DMP

Lotame is thrilled to announce a new partnership with technology-driven advertising research and market research company, Survata, to create Segment Validation. This introduces a first-to-market solution that empowers brands, agencies and data sellers with a universal “ratings currency” across the digital advertising ecosystem. It also offers clients a seamless way to conduct custom research and … Read more