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Data is becoming an increasingly important part of marketing. Today, we gather more information about our companies’ performance, our customers and our industry than ever before. This knowledge helps brands improve their products, customer service and marketing. Technology and data are just part of the equation, though. Brands have to be careful not to neglect … Read more
This week’s Under the Hood features a core member of our Engineering team here at Lotame, Matt Nepomuceno. Matt has worked for Lotame for almost four years and is referred to as the “gatekeeper” for the engineering team. What is a gatekeeper, you ask? What is your title at Lotame? What do you do on … Read more
Static and dynamic data are different. Static data refers to data collected at one specific point. You might think of it as a snapshot of a moment, frozen into a piece of information. For example, sales of a particular product or service might be down in the early hours of a day, but then skyrocket … Read more
Malware — or malicious code used during a cyberattack or intrusion — is meant to achieve something. In many cases, the most common form of it is designed to spy or report sensitive information back to its source. Maybe it’s collecting passwords and account info and reporting that data back to someone. Maybe it’s just … Read more
The leading independent DMP named one of the fastest growing companies in North America two years running by Deloitte NEW YORK, NY – (November 9, 2017) – Lotame, the leading independent data management platform (DMP), as well as the most trusted and comprehensive data exchange, today announced that it has been named to the Deloitte … Read more
In the never-ending talk soup of the AdTech ecosystem, our vocabulary doesn’t seem to stay stagnant for long. One hot buzzword on everyone’s lips these days is header bidding. In this edition of our Back to Basics series, we’ll break down what exactly header bidding is, and why it is important to care about. What … Read more
Lotame is thrilled to announce that we have been named the “Global DMP of the Year” as part of the 2017 ABBI Awards! GABBCON’s Audience Based Buying Innovation (ABBI) awards have selected Lotame as the top data management platform, beating out Salesforce and Adobe for this honor Why is Lotame the Top Data Management Platform? Lotame’s … Read more
Data, proper analytics, and related reports are crucial for making good business decisions in today’s world. But even the most actionable and remarkably useful data is a waste if the proper parties are not making use of it. Particularly when it comes to separate departments and decision makers, if they never see relevant data, then … Read more
At one time, online marketing was remarkably simple. All internet traffic came from a single source: desktop PCs. But as technology advanced, all of that changed. Today, customers use a variety of platforms to browse, shop and engage on the internet. Some of those platforms include mobile, desktop, mini PCs or tablets, smart devices like … Read more
Lotame is proud to share some amazing news: our data management platform has just been awarded the Rising Star Award for 2017 and the prestigious Great User Experience Award by FinancesOnline. This software review platform featured our product in a detailed Lotame Review, where their experts enthusiastically analyzed how our DMP helps marketers and agencies alike get real results … Read more
