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The following article on how to succeed in political advertising as a publisher originally appeared on Campaigns & Elections. Click here to see the original. From the Uber drivers who poured into Cleveland and Philadelphia for the party conventions to commercial marketing firms, a horde of new actors are trying to get a piece of the multi-billion dollar political … Read more
Big data brings big data bottlenecks, and because the challenge is both customer-centric and technology-driven, the task of untangling the data traffic jam within an enterprise falls to both the CMO and CIO.
This month’s interview is with Chris Hogg, Lotame’s European Managing Director. Chris joined the company two and a half years ago, and launched Lotame’s European office.
Andy Monfried was already a successful entrepreneur when, on a visit to Israel in 1997, a bomb ripped apart the restaurant in which he was dining.
Audience enrichment takes your first party data (i.e. data gathered on people visiting your website and/or media properties) and enriches that information with third party data (i.e. data gathered on other websites and/or platforms).
With Lotame, data organization is as simple as arranging files on your computer hard drive. The platform enables simple categorization of data and has an elegant interface for creating audience segments. Here are some answers to commonly asked questions about this process: So, I’ve collected my first-party data, now what? As your online and offline … Read more
From implementation to optimization, Lotame is here to help you get the most out of your DMP investment. 5 things to know before getting started with a DMP.
An effective mission statement is one that sets out a clear objective for your organization. Ultimately, everything you do, including your strategy and tactics, will flow from that document.
Suddenly, “ad tech” is a bad term, and a chorus stretching from Madison Avenue to Silicon Valley is screaming “mar tech” at the top of their lungs. In just a few months’ time, we went from a shotgun wedding that promised to merge mar tech with ad tech, to declarations that ad tech is “dead.”
