Using Audiences to Deliver Personalized Content
DMPs and content management systems (CMSs) can work together to deliver relevant content for your site visitors to increase your loyal user base and their engagement levels.
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Why Nonprofits Need to Focus on Their Data
Many nonprofit organizations struggle to use data in a way that furthers their mission. Data can be used to find new donors or increase donations from existing donors, but data can also be used to figure out where your donations should be targeted.
How Outsiders Can Get a Piece of the Political Market
The following article on how to succeed in political advertising as a publisher originally appeared on Campaigns & Elections. Click here to see the original. From the Uber drivers who poured into Cleveland and Philadelphia for the party conventions to commercial marketing firms, a horde of new actors are trying to get a piece of the multi-billion dollar political … Read more
Untangling Big Data Dysfunction Through a True CIO CMO Alliance
Big data brings big data bottlenecks, and because the challenge is both customer-centric and technology-driven, the task of untangling the data traffic jam within an enterprise falls to both the CMO and CIO.
Under the Hood with Lotame’s Chris Hogg
This month’s interview is with Chris Hogg, Lotame’s European Managing Director. Chris joined the company two and a half years ago, and launched Lotame’s European office.
Near Death Experience Helps Lotame Founder Focus On What Matters
Andy Monfried was already a successful entrepreneur when, on a visit to Israel in 1997, a bomb ripped apart the restaurant in which he was dining.
Back to Basics: What is Audience Enrichment?
Audience enrichment takes your first party data (i.e. data gathered on people visiting your website and/or media properties) and enriches that information with third party data (i.e. data gathered on other websites and/or platforms).
Data Organization: The Building Blocks for Audience Creation
With Lotame, data organization is as simple as arranging files on your computer hard drive. The platform enables simple categorization of data and has an elegant interface for creating audience segments. Here are some answers to commonly asked questions about this process: So, I’ve collected my first-party data, now what? As your online and offline … Read more
Getting Started With a DCP? Five Things to Consider
From implementation to optimization, Lotame is here to help you get the most out of your DMP investment. 5 things to know before getting started with a DMP.
