Read more
If your data is isolated in a silo, you can’t get maximum value from it. That’s why data portability in marketing is so important. What is Data Portability? Data portability refers to the extent to which you can move data from one environment, such as a DMP, demand-side platform (DSP), supply-side platform (SSP), ad server or … Read more
Did you know that there are more than 3.5 billion unique users of mobile internet, and the average user spends 69 percent of their media time on their smartphones? That adds up to a lot of opportunities to reach potential customers on their mobile devices. Getting results from mobile advertising requires reaching the right person … Read more
You may have already heard about our Did You Know series, and seen our kick off speaking to our Data Retention methodology. Today, we are going to talk to you about our Lotame Data Exchange. We know how important data protection and privacy is for our clients and prospects. So, when we hear things … Read more
How to Combine Online and Offline Data As a marketer, you have data housed in many data silos – in different locations and in multiple formats. From campaign performance data and site analytics through to CRM and email data, you capture a huge volume of insights into customers and prospects. But how much of that … Read more
Data is becoming an increasingly important part of marketing. Today, we gather more information about our companies’ performance, our customers and our industry than ever before. This knowledge helps brands improve their products, customer service and marketing. Technology and data are just part of the equation, though. Brands have to be careful not to neglect … Read more
This week’s Under the Hood features a core member of our Engineering team here at Lotame, Matt Nepomuceno. Matt has worked for Lotame for almost four years and is referred to as the “gatekeeper” for the engineering team. What is a gatekeeper, you ask? What is your title at Lotame? What do you do on … Read more
Static and dynamic data are different. Static data refers to data collected at one specific point. You might think of it as a snapshot of a moment, frozen into a piece of information. For example, sales of a particular product or service might be down in the early hours of a day, but then skyrocket … Read more
Malware — or malicious code used during a cyberattack or intrusion — is meant to achieve something. In many cases, the most common form of it is designed to spy or report sensitive information back to its source. Maybe it’s collecting passwords and account info and reporting that data back to someone. Maybe it’s just … Read more
The leading independent DMP named one of the fastest growing companies in North America two years running by Deloitte NEW YORK, NY – (November 9, 2017) – Lotame, the leading independent data management platform (DMP), as well as the most trusted and comprehensive data exchange, today announced that it has been named to the Deloitte … Read more
In the never-ending talk soup of the AdTech ecosystem, our vocabulary doesn’t seem to stay stagnant for long. One hot buzzword on everyone’s lips these days is header bidding. In this edition of our Back to Basics series, we’ll break down what exactly header bidding is, and why it is important to care about. What … Read more
