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This weeks Under the Hood features Chris Johnson, Lotame’s Vice President of Finance. Interested in learning ONE thing about Chris you don’t already know? Read on to learn more! Tell us about your current position at Lotame. What is your day to day like here? Currently I … Read more
Marketing professionals, sales teams, and business owners are constantly chasing new audiences to target. This is only natural, as the more you grow your business and the more customers you reach, the greater your success. It is the core element of all business: the need to achieve better and greater support. But it’s not … Read more
Congrats! You built a super product and now it’s time to share it with the world. So how do you find your target audience? And how do you reach them?
A look at how to strategically purchase third-party data within the Lotame platform in order to effectively build audiences.
This week’s “Under the Hood” employee spotlight features Matt Spada, Lotame’s MIS Administrator. Matt has been with the company for several years now, and continues to be a “jack of all trades” for his peers. Some days you will see him in the office helping with laptop configurations, other days he will be on call … Read more
With marketing and advertising becoming more fast paced across all verticals, it may feel like your company is living life…well, in the fast lane. Today, we are going to take a look into how a data collaboration platform (DCP), like Lotame’s Spherical, may be important for auto marketers to reach that next level with their … Read more
If your data is isolated in a silo, you can’t get maximum value from it. That’s why data portability in marketing is so important. What is Data Portability? Data portability refers to the extent to which you can move data from one environment, such as a DMP, demand-side platform (DSP), supply-side platform (SSP), ad server or … Read more
Did you know that there are more than 3.5 billion unique users of mobile internet, and the average user spends 69 percent of their media time on their smartphones? That adds up to a lot of opportunities to reach potential customers on their mobile devices. Getting results from mobile advertising requires reaching the right person … Read more
You may have already heard about our Did You Know series, and seen our kick off speaking to our Data Retention methodology. Today, we are going to talk to you about our Lotame Data Exchange. We know how important data protection and privacy is for our clients and prospects. So, when we hear things … Read more
How to Combine Online and Offline Data As a marketer, you have data housed in many data silos – in different locations and in multiple formats. From campaign performance data and site analytics through to CRM and email data, you capture a huge volume of insights into customers and prospects. But how much of that … Read more
