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Confident. Respected. Fearless. Three words that describe Dawn Valandra and Lana Warner, two incredibly smart members of Lotames Client Success team. Learn more about Dawn and Lana, their day to day ad-tech adventures, and where they see the industry headed in the next couple of years. What is your role at Lotame? Dawn- I’m on the … Read more
The consumer packaged goods (CPG) industry is one of the largest in the world, valued at well over $2 trillion. The CPG industry includes goods that people around the world consume and replenish or replace frequently; everything from food and beverages, household products, diapers, to toilet paper and beyond. Regardless of how quickly these items … Read more
In our previous article on the topic of Identity Resolution, we defined the term and what it means to marketers. Now we understand that identity resolution means combining multiple data sources on an audience from many devices and platforms for a cohesive understanding of the customer across screens. Today, we’re diving into the business cases … Read more
This weeks Under the Hood features Rayanne Hipsley, Lotame’s Controller. Sound like big shoes to fill? Definitely! Let’s learn a little more about Rayanne does here on a daily basis! Tell us about your position at Lotame? What is your day to day like here? I am the Controller here with Lotame. I oversee the … Read more
Learn what identity resolution is, how it works, and why it’s critical for privacy-first, personalized marketing in a cookieless world.
Consumers are finally being respected for their data’s value, and tighter controls mean more transparency in terms of what data is available in market. This is a great opportunity for the media world to review their data partners, ask for clear definitions and demand quality! The Lotame Data Exchange has always prided itself in providing … Read more
This weeks Under the Hood features Chris Johnson, Lotame’s Vice President of Finance. Interested in learning ONE thing about Chris you don’t already know? Read on to learn more! Tell us about your current position at Lotame. What is your day to day like here? Currently I … Read more
Marketing professionals, sales teams, and business owners are constantly chasing new audiences to target. This is only natural, as the more you grow your business and the more customers you reach, the greater your success. It is the core element of all business: the need to achieve better and greater support. But it’s not … Read more
Congrats! You built a super product and now it’s time to share it with the world. So how do you find your target audience? And how do you reach them?
A look at how to strategically purchase third-party data within the Lotame platform in order to effectively build audiences.
