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Marketing professionals, sales teams, and business owners are constantly chasing new audiences to target. This is only natural, as the more you grow your business and the more customers you reach, the greater your success. It is the core element of all business: the need to achieve stronger and greater consumer support. But, let’s face … Read more
Today we are going to be talking to you about our A/B Testing feature of the Core DMP. Before we jump into why A/B testing is important for campaign success, let’s first dive into what it is. A/B Testing is when you divide audiences into custom-sized and mutually exclusive segments for testing campaign strategies. … Read more
This weeks Women in Tech interview features two fantastic women sitting on the marketing team here at Lotame. Danielle Greenstein and Sonia Rainville have many things in common; two of them being their deep love for dark chocolate and their “get it done” attitudes. Let’s learn more about them! Tell us a little bit about … Read more
You need to know who your customers are to market to them effectively. Today, we have more information about customers at our fingertips than ever before, but organizing and making sense of this data is a challenge — especially when it comes from numerous devices for a single customer. The process for making sense of … Read more
Confident. Respected. Fearless. Three words that describe Dawn Valandra and Lana Warner, two incredibly smart members of Lotames Client Success team. Learn more about Dawn and Lana, their day to day ad-tech adventures, and where they see the industry headed in the next couple of years. What is your role at Lotame? Dawn- I’m on the … Read more
The consumer packaged goods (CPG) industry is one of the largest in the world, valued at well over $2 trillion. The CPG industry includes goods that people around the world consume and replenish or replace frequently; everything from food and beverages, household products, diapers, to toilet paper and beyond. Regardless of how quickly these items … Read more
In our previous article on the topic of Identity Resolution, we defined the term and what it means to marketers. Now we understand that identity resolution means combining multiple data sources on an audience from many devices and platforms for a cohesive understanding of the customer across screens. Today, we’re diving into the business cases … Read more
This weeks Under the Hood features Rayanne Hipsley, Lotame’s Controller. Sound like big shoes to fill? Definitely! Let’s learn a little more about Rayanne does here on a daily basis! Tell us about your position at Lotame? What is your day to day like here? I am the Controller here with Lotame. I oversee the … Read more
Learn what identity resolution is, how it works, and why it’s critical for privacy-first, personalized marketing in a cookieless world.
Consumers are finally being respected for their data’s value, and tighter controls mean more transparency in terms of what data is available in market. This is a great opportunity for the media world to review their data partners, ask for clear definitions and demand quality! The Lotame Data Exchange has always prided itself in providing … Read more
