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Here is a basic breakdown of everything you need to know about data exchange to help you understand why Lotame’s data exchange is so important to you as an advertiser, publisher or digital agency. What Is a Data Exchange? A data exchange shares data between various stakeholders. A data exchange provides access to data points … Read more
DMPs are traditionally thought of in terms of improving advertising effectiveness or advertising ROI, but the applications for DMPs extend far beyond the world of advertising.
Can you think of the last time you spent all your energy and focus on a single device or platform? It has probably rarely — if ever — happened, right? Sure, you might spend a lot of time in front of the TV, your work computer or even in your home office, but you likely … Read more
Traditional advertising has benefits, but for many businesses to stand out in the crowded world of digital marketing, your message must be relevant above all else. Sending targeted and carefully crafted messages based on consumer demographics and interests is no longer enough. You need consumers to connect with your product in a way that leads … Read more
Uncover the five most extraordinary uses of a publisher’s data that break the mold and do something novel, like letting data dictate content.
How Publishers Can Use Second-Party Data for More Ad Sales There are three major types of data that brands and businesses can leverage to provide engaging and compelling customer experiences. As you may guess, they are referred to as first-, second- and third-party data. First-party data is the information you collect through your own systems, … Read more
People often say that data is the new currency, especially for marketers. It enables them to gain valuable insights into their audiences and drive more sales. What some people forget, though, is that data also has huge potential value for publishers. They can use it in many of the same ways that marketers do as … Read more
Request A Free Demo Today, we are going to talk about Content Personalization, and how integrating with a DMP like Lotame can help you tailor your customer experiences through the collection, organization, and activation of data. As a marketer or publisher, there is an ever-evolving journey to identify your best customers, find more like … Read more
Marketing professionals, sales teams, and business owners are constantly chasing new audiences to target. This is only natural, as the more you grow your business and the more customers you reach, the greater your success. It is the core element of all business: the need to achieve stronger and greater consumer support. But, let’s face … Read more
Today we are going to be talking to you about our A/B Testing feature of the Core DMP. Before we jump into why A/B testing is important for campaign success, let’s first dive into what it is. A/B Testing is when you divide audiences into custom-sized and mutually exclusive segments for testing campaign strategies. … Read more
