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Subscriptions are re-emerging as a viable way for publishers to earn revenue from their content. While the overall numbers are still relatively small, the proportion of people who pay for their news is growing. In the United States, the percentage of people who pay for news rose from nine percent to 16 percent from 2016 to 2017, … Read more
A crash course on Boolean Logic as it applies to building audiences within the Lotame DMP.
Here is a basic breakdown of everything you need to know about data exchange to help you understand why Lotame’s data exchange is so important to you as an advertiser, publisher or digital agency. What Is a Data Exchange? A data exchange shares data between various stakeholders. A data exchange provides access to data points … Read more
DMPs are traditionally thought of in terms of improving advertising effectiveness or advertising ROI, but the applications for DMPs extend far beyond the world of advertising.
Can you think of the last time you spent all your energy and focus on a single device or platform? It has probably rarely — if ever — happened, right? Sure, you might spend a lot of time in front of the TV, your work computer or even in your home office, but you likely … Read more
Traditional advertising has benefits, but for many businesses to stand out in the crowded world of digital marketing, your message must be relevant above all else. Sending targeted and carefully crafted messages based on consumer demographics and interests is no longer enough. You need consumers to connect with your product in a way that leads … Read more
Uncover the five most extraordinary uses of a publisher’s data that break the mold and do something novel, like letting data dictate content.
How Publishers Can Use Second-Party Data for More Ad Sales There are three major types of data that brands and businesses can leverage to provide engaging and compelling customer experiences. As you may guess, they are referred to as first-, second- and third-party data. First-party data is the information you collect through your own systems, … Read more
People often say that data is the new currency, especially for marketers. It enables them to gain valuable insights into their audiences and drive more sales. What some people forget, though, is that data also has huge potential value for publishers. They can use it in many of the same ways that marketers do as … Read more
Request A Free Demo Today, we are going to talk about Content Personalization, and how integrating with a DMP like Lotame can help you tailor your customer experiences through the collection, organization, and activation of data. As a marketer or publisher, there is an ever-evolving journey to identify your best customers, find more like … Read more
